Digital Marketing Executive

# SEO & Digital Marketing Executive

**Position:** SEO Executive / SEO Specialist

**Experience:** 2–5 Years

**Employment:** Full Time

**Location:** Indore

**Department:** Digital Marketing

### Job Summary

We are looking for an experienced and result-oriented **SEO & Digital Marketing Executive** who can independently manage SEO, website optimization, content deployment, link building, competitor research, analytics, and emerging **AEO & GEO** strategies to improve organic visibility, rankings, traffic and brand reputation.

Key Responsibilities

**SEO & Website Optimization**

* On-Page and Off-Page SEO activities

* Keyword research, keyword mapping and keyword ratio optimization

* Regular optimization of Meta Titles, Meta Descriptions, Headers and website content

* Canonical tags implementation and optimization

* XML Sitemap and Robots.txt implementation & optimization

* Internal linking and relevant outbound linking

* Page snippet optimization

* Bounce rate and user engagement optimization

* Webmaster/Search Console optimization and monitoring

* Technical SEO audit and issue identification

**Off-Page SEO & Link Building**

* High-quality link building

* Directory submissions

* Social bookmarking

* Blog submissions

* Infographic submissions

* Inbound link development

* Monitoring backlink quality and removing/handling harmful or negative links

**Content & Reputation Building**

* Plan and deploy SEO-friendly website content

* Research and publish **4 SEO blogs per month**

* Develop content based on target keywords and search intent

* Brand reputation and online presence building

* Regular content optimization based on performance

**Competitor & Keyword Research**

* Deep competitor SEO research

* Competitor backlink and keyword analysis

* Identify new ranking opportunities

* Regular keyword tracking and reporting

* Monitor search engine algorithm and SEO trends

**Analytics & Reporting**

* Integration and monitoring of tracking/analytics tools

* Search Engine API integrations wherever required

* Regular analytical review of website performance

* Track rankings, organic traffic, CTR, bounce rate and conversions

* Prepare monthly SEO performance reports and action plans

**AEO & GEO**

* Implement **Answer Engine Optimization (AEO)** strategies

* Optimize content for featured snippets, FAQs and AI/search answers

* Work on **Generative Engine Optimization (GEO)** to improve brand visibility across AI-driven search experiences

* Structure content to improve entity visibility and search relevance

### Required Skills

* Strong knowledge of Google Search Console and Google Analytics

* Good understanding of technical, on-page and off-page SEO

* Keyword research and competitor analysis

* Content strategy and SEO copywriting

* Link-building expertise

* Knowledge of HTML basics, canonical tags, sitemap and robots.txt

* Understanding of AEO, GEO and AI search optimization

* Analytical and problem-solving skills

* Ability to work with SEO tools such as SEMrush, Ahrefs, Screaming Frog, etc.

* Good communication and reporting skills

### Key Performance Indicators (KPIs)

* Improvement in organic rankings

* Growth in organic traffic

* Improvement in keyword visibility

* Quality backlink growth

* Improved CTR and engagement

* Reduction in bounce rate

* Growth in qualified organic leads

* Successful publication of **4 SEO blogs every month**

* Improvement in AEO & GEO visibility