Social Media Marketing

SUPER TOY is a toy and educational products brand offering a wide range of toys, RC cars, drones, musical toys, educational toys, and stationery products. We are looking for a creative and enthusiastic Social Media Marketing Associate to grow our brand presence across social media platforms and connect with our target audience through engaging content.

Job Responsibilities

• Social Media Management: Manage our Instagram, YouTube, and Facebook accounts, including regular posting, scheduling, and audience engagement.
• Content Creation: Create engaging Reels, YouTube Shorts, videos, posts, and stories showcasing our toys and products.
• Video Shooting & Editing: Shoot product videos, toy demonstrations, unboxing videos, RC car and drone videos, and other entertaining content using a smartphone or camera.
• Content Planning: Develop a monthly content calendar with creative ideas, trending topics, hooks, and concepts to increase audience engagement.
• Trend Research: Identify trending Reels, audio, video formats, and viral content ideas that can be adapted for SUPER TOY.
• Audience Growth: Work on increasing followers, views, reach, engagement, and brand awareness organically.
• YouTube Management: Upload videos and Shorts, write engaging titles and descriptions, add relevant keywords, and create attractive thumbnails.
• Community Management: Respond to comments and messages, engage with followers, and build an active online community.
• Performance Analysis: Track views, reach, watch time, engagement, follower growth, and other key metrics to improve content performance.
• Competitor Analysis: Study successful toy brands and content creators to identify new opportunities and creative ideas.
• Marketing Campaigns: Support influencer collaborations, product promotions, giveaways, and social media campaigns when required.

Required Skills & Qualifications

0–3 years of experience in social media marketing, digital marketing, or content creation. Freshers with strong practical skills and creative ideas can also apply.

• Good understanding of Instagram Reels, YouTube Shorts, Facebook content, and current social media trends.
• Basic video shooting and editing skills using tools such as CapCut, VN, Canva, or similar applications.
• Ability to write engaging captions, video hooks, titles, and descriptions.
• Creative thinking and the ability to turn ordinary products into interesting, entertaining content.
• Basic understanding of social media analytics and audience engagement.
• Willingness to appear on camera or coordinate product demonstrations when needed.
• Proactive attitude, consistency, and a willingness to experiment with new content ideas.

Preferred Candidate

Someone who actively follows social media trends and understands what makes videos engaging and shareable.

• Experience creating Reels or YouTube Shorts for a personal account, business, or client.
• Interest in toys, kids' products, entertainment, or product-based content.
• Knowledge of basic graphic design and thumbnail creation.
• A portfolio or links to previously created videos will be an advantage.

What We Offer

Opportunity to build and grow the social media presence of an emerging toy brand.

• Hands-on experience with product videos, creative campaigns, and brand building.
• Freedom to experiment with new content ideas and formats.
• Opportunity to develop skills in social media marketing, video production, and digital branding.

How to Apply

Interested candidates can share their resume along with links to their Instagram page, YouTube channel, portfolio, or any Reels and videos they have created.

We are looking for someone who can do more than just post content — someone who can create engaging videos, grow our audience, and help make SUPER TOY a recognizable brand.