Business Development Executive (BDE)

KEY RESPONSIBILITIES

• Generate and develop new PCD Business/ Third Party Manufacturing leads through calls, WhatsApp, digital platforms, references and other channels.
• Identify, qualify and convert prospective franchise partners.
• Present the company's product portfolio, business model, commercial terms and promotional support effectively.
• Conduct regular follow-ups and maintain an organized prospect database.
• Build and maintain strong relationships with existing franchise partners.
• Generate repeat business and encourage expansion of product portfolios.
• Identify new territories and business opportunities.
• Coordinate with Accounts, Dispatch, Marketing and other departments for smooth execution.
• Maintain daily sales reports, lead status and follow-up records.
• Achieve assigned business development and sales targets.

KEY RESULT AREAS (KRAs)

1. New Lead Generation – Quality and quantity of qualified leads.
2. Lead Conversion – Conversion of prospects into active franchise partners.
3. New Business – Value of business generated from new partners.
4. Repeat Business – Regular orders and growth from existing franchisees.
5. Franchisee Retention – Development of long-term business relationships.
6. Follow-up & Reporting – Timely follow-ups and accurate reporting.
7. Territory Development – Identification and development of new markets.

IDEAL CANDIDATE

• Excellent communication, presentation and negotiation skills.
• Strong convincing and relationship-building ability.
• Target-oriented, proactive and persistent.
• Comfortable with telephone/WhatsApp-based B2B sales.
• Good knowledge of MS Office and digital communication.
• PCD Business/ Third Party Manufacturing experience will be an added advantage.

Reporting To: Head – Business Development / Sales

Department: Sales