Digital Marketing Executive

About Apstia

Apstia is an IT solutions and technology services company helping businesses grow through managed IT support, custom software development, website development, business automation, and digital marketing services.

We are looking for a creative, enthusiastic, and result-oriented Digital Marketing Intern cum Executive who wants to build a career in digital marketing and gain practical experience working on real business campaigns, SEO projects, social media marketing, and lead generation activities.

Key Responsibilities

1. Social Media Management

• Manage company social media accounts, including Facebook, Instagram, LinkedIn, and other relevant platforms.
• Plan and publish engaging posts, reels, stories, carousels, and promotional content.
• Prepare weekly and monthly social media content calendars.
• Write creative captions, headlines, hashtags, and calls to action.
• Monitor comments, messages, and audience engagement.
• Maintain brand consistency across all social media platforms.

2. Search Engine Optimization (SEO)

• Perform keyword research and identify relevant keywords for business services.
• Assist with on-page SEO, including title tags, meta descriptions, headings, internal linking, and image optimization.
• Conduct basic website SEO audits and identify technical and content-related issues.
• Optimize website pages and blog content for search engines.
• Work with tools such as Google Search Console, Google Analytics, and SEO research tools.
• Track keyword rankings, organic traffic, and website performance.

3. Content Creation and Copywriting

• Create engaging marketing content for websites, blogs, social media, and advertising campaigns.
• Write website service descriptions, short promotional copy, and blog articles.
• Develop content ideas for IT services, software solutions, business automation, and digital transformation.
• Use AI tools to support research, ideation, and content creation while ensuring accuracy, originality, and brand relevance.
• Coordinate with the design and technical teams to publish quality content.

4. Graphic Design and Creative Coordination

• Create basic social media creatives, banners, and promotional graphics using Canva or similar tools.
• Prepare visual content for campaigns, festivals, product promotions, and company updates.
• Coordinate with designers when advanced creative work is required.
• Ensure that all creatives follow the company's branding guidelines.

5. Digital Advertising and Lead Generation

• Assist in planning and executing Facebook and Instagram advertising campaigns.
• Learn to set up campaigns, select target audiences, manage budgets, and monitor performance.
• Support Google Ads campaigns and basic keyword research.
• Help generate business leads for website development, managed IT services, software development, and other company offerings.
• Track inquiries, campaign results, and lead quality.
• Suggest improvements based on campaign performance and audience response.

6. Website and Marketing Operations

• Update website content, images, banners, blogs, and landing pages using the available CMS.
• Check website links, forms, contact information, and calls to action.
• Assist with email marketing campaigns and basic marketing automation.
• Maintain campaign reports, content calendars, and marketing activity records.
• Coordinate with internal teams to ensure timely execution of marketing tasks.

7. Analytics and Reporting

• Monitor website traffic, social media engagement, reach, leads, and campaign performance.
• Prepare weekly and monthly marketing reports.
• Identify content and campaigns that perform well.
• Recommend practical improvements based on data.
• Maintain a task tracker and meet agreed deadlines.

Required Skills and Qualifications

• Graduate or pursuing a degree/diploma in Marketing, Business Administration, Mass Communication, or a related field. Candidates from other backgrounds with relevant skills may also apply.
• Freshers with practical digital marketing training or internship exposure are welcome; candidates with at least 6 months of relevant experience are preferred.
• Basic understanding of SEO, social media marketing, and digital advertising.
• Good written communication skills in English; Hindi communication skills are an advantage.
• Basic knowledge of Canva or similar design tools.
• Familiarity with ChatGPT or other AI tools for marketing productivity.
• Basic understanding of websites, online marketing, and lead generation.
• Willingness to learn new tools, experiment with ideas, and work on multiple marketing activities.
• Good time management, attention to detail, and a proactive attitude.

Preferred Skills

• Hands-on experience with Meta Business Suite and Meta Ads Manager.
• Familiarity with Google Analytics 4 and Google Search Console.
• Knowledge of WordPress or another CMS.
• Basic experience with Google Ads, email marketing, and landing-page optimization.
• A portfolio of social media posts, blogs, SEO work, or advertising campaigns.

What We Offer

• Practical experience working on real business marketing campaigns.
• Exposure to SEO, social media, paid advertising, content marketing, and lead generation.
• Opportunity to learn modern marketing tools and AI-assisted workflows.
• Guidance from the team and opportunities to take ownership of marketing activities.
• Career growth opportunities based on skills, initiative, and performance.