Digital Marketing Executive – Performance Marketing & SMO

Suits Workspaces is looking for a hands-on Digital Marketing Executive to independently manage Google Ads, Meta Ads, and social media, with a sharp focus on generating qualified commercial real-estate/coworking leads — not just traffic, clicks, or followers. You'll own campaigns end-to-end and work closely with the sales team to make sure ad spend actually converts into site visits and closures

1. Google Ads – Mandatory

The candidate must have hands-on experience with Google Ads and should be capable of independently handling:

• Google Search campaigns
• Keyword research and keyword planning
• Competitor keyword analysis
• Campaign and ad-group structuring
• Ad copy creation and testing
• Negative keyword management
• Location and audience targeting
• Conversion tracking
• Google Tag Manager / GA4 coordination
• Remarketing campaigns
• Bid and budget optimization
• Search-term analysis
• Quality Score and campaign optimization
• Lead-generation campaigns
• CPL, CPC, CTR and conversion-rate monitoring

The candidate should be able to manage campaigns with the objective of generating qualified commercial real-estate/coworking leads, rather than merely generating website traffic.

2. Meta Ads – Mandatory

The candidate must have practical experience with Meta Ads Manager and be able to independently create and optimize campaigns across Facebook and Instagram.

Responsibilities include:

• Lead-generation campaigns
• Website conversion campaigns
• Remarketing
• Audience creation
• Custom and lookalike audiences
• Geographic targeting
• Campaign budget management
• Creative testing
• Copy testing
• Lead-form optimization
• Pixel/Conversions API coordination where required
• Cost-per-lead monitoring
• Campaign scaling and optimization

The candidate must understand the difference between generating inexpensive leads and generating commercially relevant, qualified leads.

3. Social Media Optimization (SMO)

The executive shall also take ownership of the day-to-day social-media presence of Suits Workspaces.

This includes:

• Managing Instagram, Facebook, LinkedIn and other relevant channels
• Preparing monthly content calendars
• Coordinating posts, reels, stories and creatives
• Writing captions and marketing copy
• Scheduling and publishing content
• Maintaining brand consistency
• Improving organic reach and engagement
• Monitoring comments/messages
• Competitor monitoring
• Tracking social-media performance
• Identifying content opportunities based on current projects, properties and company activities

The candidate may coordinate with designers, photographers, videographers or external resources where necessary but should personally own the marketing calendar and execution.

4. Lead Generation & Marketing Funnel

The executive will work closely with the sales/operations team to ensure that digital campaigns translate into actual business opportunities.

The person will be expected to monitor:

Ad Spend → Leads → Qualified Leads → Site Visits/Meetings → Proposals → Closures

Campaign performance should therefore not be assessed only on impressions, clicks or followers.

Feedback from the sales team regarding lead quality must be incorporated into campaign optimization.

5. Website & Digital Analytics

The candidate should be comfortable working with:

• Google Analytics / GA4
• Google Search Console
• Google Tag Manager
• Meta Business Suite
• Meta Ads Manager
• Google Ads
• Basic landing-page analysis
• UTM tracking
• Conversion tracking
• Lead-source attribution

Basic understanding of SEO will be preferred.

The candidate is not expected to be a developer but should be able to identify website/landing-page issues affecting campaign conversion and coordinate the required changes with the technical team.

6. Campaign Reporting

A concise weekly marketing report should be prepared covering:

• Total advertising spend
• Platform-wise spend
• Leads generated
• Qualified leads
• Cost per lead
• Cost per qualified lead
• Campaign-wise performance
• Best-performing keywords/audiences
• Poor-performing campaigns
• Changes made during the week
• Recommended actions
• Social-media performance
• Monthly reporting should additionally compare marketing expenditure against actual sales pipeline and closures attributable to digital marketing

If this sounds like the kind of work you are already doing (or want to be doing), apply and let's talk.

Share your Resume on hr@suitscafe.com