Retail Sales Executive

Job Description: Sales & Customer Relationship ManagerCompany: Jaipur Emporium Jewellers

About Jaipur Emporium JewellersJaipur Emporium Jewellers is a heritage jewellery house specializing in handcrafted luxury jewellery, including Polki, Jadau, Kundan, Meenakari, and precious gemstone jewellery. We are looking for a customer-focused and result-oriented professional who can build lasting client relationships, drive sales, and deliver an exceptional luxury shopping experience.

Key Responsibilities1. Sales & Business Development

• Attend to showroom customers and understand their preferences, occasions, and budgets.
• Recommend suitable jewellery pieces and explain their craftsmanship, materials, uniqueness, and value.
• Convert customer enquiries and showroom visits into successful sales.
• Follow up with prospective customers to close pending sales.
• Achieve monthly sales targets and contribute to overall business growth.
• Identify opportunities for cross-selling and upselling complementary jewellery pieces.

2. Customer Relationship Management (CRM)

• Maintain a detailed database of customers, enquiries, purchase history, preferences, birthdays, anniversaries, and important occasions.
• Build and maintain long-term relationships with existing and prospective clients.
• Conduct regular follow-ups through calls, WhatsApp, and other appropriate communication channels.
• Re-engage inactive customers and generate repeat business.
• Provide personalized jewellery recommendations based on individual client preferences.
• Build a strong network of loyal and high-value customers.

3. Lead Management & Follow-ups

• Maintain records of all incoming enquiries from the showroom, Instagram, WhatsApp, exhibitions, and referrals.
• Follow up systematically with customers who have shown interest but have not purchased.
• Share relevant product photographs, videos, catalogues, and new collection updates.
• Track every lead from the initial enquiry to conversion.
• Maintain a daily follow-up schedule and update the CRM or customer database regularly.

4. After-Sales Service

• Coordinate with the relevant team regarding repairs, alterations, custom orders, and other customer requests.
• Ensure timely communication on order status, delivery, and customer concerns.
• Maintain customer satisfaction through prompt and professional service.
• Stay connected with customers after purchase to encourage referrals and future purchases.

5. Client Engagement & Marketing Support

• Invite existing and prospective customers to exhibitions, private previews, collection launches, and exclusive showroom appointments.
• Support WhatsApp marketing campaigns and personalized customer outreach.
• Coordinate with the marketing team to communicate new launches and special collections.
• Help build a loyal community of Jaipur Emporium Jewellers clients.

6. Reporting & Administration

• Prepare daily sales reports and weekly lead follow-up reports.
• Maintain accurate records of enquiries, conversions, pending leads, and repeat sales.
• Coordinate with the showroom and inventory teams to ensure smooth customer service.
• Track individual sales performance against assigned targets.
• Required Skills & QualificationsGraduate in any discipline; a background in business, sales, or marketing is preferred.
• 2–5 years of experience in sales, customer relationship management, or luxury retail; jewellery industry experience is an advantage.
• Excellent communication, interpersonal, and negotiation skills.
• Strong customer-handling and relationship-building abilities.
• Good working knowledge of Excel, WhatsApp Business, and customer databases or CRM software.
• Ability to maintain organized records and follow up consistently.
• A professional, presentable, proactive, and target-oriented approach.
• Interest in fine jewellery, gemstones, luxury products, and craftsmanship.

Key Performance Indicators (KPIs)Performance will be evaluated on:

• Monthly sales and target achievement.
• Conversion rate of showroom visitors and customer enquiries.
• Number of follow-ups completed and leads converted.
• Repeat purchases and reactivation of existing customers.
• Quality and accuracy of customer database management.
• Customer satisfaction, referrals, and relationship development.