Sales Consultant

Sales Consultant – EV / PV / CV

Job Purpose

The Sales Consultant is responsible for generating and converting vehicle sales enquiries for Electric Vehicles (EV), Personnel Vehicles (PV), and Commercial Vehicles (CV). The role involves customer handling, product demonstration, test drives, lead follow-up, quotation and negotiation, finance/insurance coordination, booking, and delivery support while achieving assigned sales targets and maintaining high customer satisfaction.

Key Responsibilities

• Handle and professionally manage showroom, online, telephone, referral, digital, and field enquiries while understanding customer requirements, budget, usage, and purchase preferences.
• Recommend suitable EV, Personnel Vehicle (PV), and Commercial Vehicle (CV) models and variants based on customer needs and application.
• Provide accurate information on vehicle features, specifications, pricing, offers, warranty, finance, insurance, accessories, and after-sales support.
• Achieve monthly, quarterly, and annual sales targets by converting enquiries into test drives, bookings, and retail deliveries.
• Maintain strong knowledge of EV technology, battery performance, driving range, charging requirements, charging infrastructure, warranty, running costs, maintenance, and ownership benefits.
• Educate EV customers on home/public charging, charging time, regenerative braking, driving modes, battery life, range, resale value, and applicable schemes or incentives as per company guidelines.
• Understand PV and CV applications and recommend suitable vehicles based on customer requirements, including load capacity, route, mileage, operating cost, and business usage for CV customers.
• Manage leads from showroom walk-ins, digital platforms, OEM portals, tele-calling, campaigns, referrals, and field activities, ensuring timely response and regular follow-up.
• Monitor lead ageing, maintain accurate CRM/DMS records, and analyze lost leads to improve conversion.
• Conduct effective vehicle demonstrations and test drives, explaining key product features and benefits and collecting customer feedback and purchase intent.
• For EVs, demonstrate relevant features such as charging process, driving modes, range information, regenerative braking, and EV operating functions.
• Explain finance, insurance, exchange, offers, schemes, discounts, and commercial terms transparently and coordinate with respective teams for customer requirements.
• Prepare accurate quotations, booking forms, KYC, and other required documentation and explain payment schedules and delivery timelines.
• Coordinate with Sales Administration, Finance, Insurance, Exchange, RTO, PDI, and Delivery teams to ensure smooth order processing and vehicle delivery.
• Ensure the correct model, variant, color, accessories, and customer requirements are fulfilled before delivery.
• Maintain regular communication with customers from enquiry through booking, payment, documentation, delivery, and post-delivery follow-up.
• Build long-term customer relationships, generate referrals and repeat business, and support CSI/NPS and overall customer satisfaction.
• Address initial customer concerns and coordinate with relevant departments for timely resolution of escalated issues.
• Monitor competitor EV/PV/CV products, pricing, features, offers, technologies, and customer propositions.
• Gather market intelligence, identify new customer segments and sales opportunities, and share relevant competitor and market feedback with the Sales Manager.
• Ensure timely and accurate updating of customer details, enquiries, calls, appointments, test drives, bookings, and deliveries in CRM/DMS.

 Educational Qualification

• Graduate in any discipline.
• MBA/PGDM in Sales & Marketing will be an advantage.
• Diploma/degree in Automobile/Mechanical Engineering will be an added advantage for technical EV/CV sales.

 Experience

• 0–5 years of experience in automobile sales, EV sales, PV sales, CV sales, retail sales, or B2B/B2C sales.
• Experience in an authorized automobile dealership will be preferred.
• Candidates with EV product knowledge and automotive sales experience will have an advantage.
• Freshers with strong communication, sales aptitude, and automobile knowledge may be considered for entry-level positions.

 Required Skills

• Automobile product knowledge
• EV technology and charging knowledge
• Customer handling and relationship management
• Sales negotiation and closing
• Lead generation and follow-up
• Test-drive and product demonstration
• Finance, insurance, and exchange coordination
• CRM/DMS knowledge
• MS Excel and sales reporting
• Excellent communication and presentation skills
• Objection handling and problem-solving
• Customer-centric approach
• Target-oriented and result-driven
• Strong communication and interpersonal skills
• Confident and persuasive personality
• Energetic and self-motivated
• Professional grooming
• Strong follow-up discipline
• Willingness to learn new automotive technologies
• Ability to work under pressure
• High ownership and accountability

candidate must have four wheeler driving knowledge .

He/She should be localize person.