Digital Marketing Specialist

Position Overview

The Digital Marketing Specialist will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns across all Medha Group businesses.

The role requires a combination of performance marketing, SEO, social media advertising, analytics, lead generation, conversion optimization, and online brand growth.

The person should be able to manage multiple industries — healthcare awareness, wellness products, handicrafts, and hospitality — with different target audiences.

Key Responsibilities

1. Digital Marketing Strategy

Develop and execute digital marketing plans for each business:

Save Medha Foundation

• Health awareness campaigns
• Patient/community outreach campaigns
• Blood donation campaigns
• NGO awareness campaigns
• Healthcare education campaigns
• Lead generation for consultations/events

Dantura Botanics

• Product sales campaigns
• E-commerce growth
• Customer acquisition campaigns
• Retargeting campaigns
• Brand awareness campaigns
• Product launch campaigns

Bengal Handicrafts & Handlooms

• Heritage storytelling campaigns
• Artisan awareness campaigns
• Online sales campaigns
• Premium customer targeting
• Domestic and international audience growth

Medha Resort

• Room booking campaigns
• Wedding/event enquiries
• Corporate retreat marketing
• Tourism campaigns
• Local customer acquisition

2. Paid Advertising Management

Manage paid campaigns on:

Google Ads

Responsibilities:

• Search Ads
• Display Ads
• YouTube Ads
• Performance Max campaigns
• Keyword research
• Landing page optimization
• Conversion tracking

Examples:

SMF:

• Health awareness searches
• Campaign registrations

Dantura:

• Supplement/product searches

Resort:

• Resort booking searches

Handicrafts:

• Handmade product searches

Meta Ads (Facebook & Instagram)

Manage:

• Lead generation campaigns
• Conversion campaigns
• Traffic campaigns
• Video campaigns
• Retargeting campaigns
• Lookalike audiences

Responsibilities:

• Audience research
• Creative testing
• Budget optimization
• A/B testing

3. SEO & Organic Growth

Responsible for improving online visibility.

Tasks:

• Keyword research
• On-page SEO
• Technical SEO coordination
• Blog optimization
• Backlink strategy
• Google ranking improvement

Business examples:

SMF Keywords:

• Cancer awareness
• Blood donation
• Health education

Dantura:

• Hair health supplements
• Wellness products
• Nutrition support

Handicrafts:

• Bengali handicrafts
• Handmade sarees
• Traditional crafts

Resort:

• Resorts near Kolkata
• Weekend getaway
• Family vacation

4. Website & Landing Page Optimization

Responsibilities:

• Create campaign landing pages
• Improve conversion rate
• Monitor user behaviour
• Coordinate with developers

Tasks:

• Google Analytics monitoring
• Heatmap analysis
• CTA improvement
• Form optimization

5. Social Media Growth Support

Work with social media team.

Responsibilities:

• Campaign planning
• Content promotion
• Paid boosting
• Performance analysis

Platforms:

• Facebook
• Instagram
• YouTube
• LinkedIn
• Pinterest
• Google Business Profile

6. Analytics & Reporting

Track:

Marketing Metrics

• Website traffic
• Leads generated
• Cost per lead (CPL)
• Customer acquisition cost (CAC)
• Conversion rate
• ROAS
• Campaign ROI

Prepare:

• Weekly performance reports
• Monthly marketing reports
• Campaign analysis

7. Lead Generation & CRM Integration

Work with CRM team.

Responsibilities:

• Setup tracking systems
• Lead source monitoring
• WhatsApp integration
• Funnel optimization

Track:

Visitor → Lead → Customer/Patient/Booking

8. Email & WhatsApp Marketing

Manage:

• Email campaigns
• Newsletter campaigns
• Customer follow-ups
• Promotional campaigns
• Festival campaigns

Tools:

• Mailchimp
• Brevo
• Zoho CRM
• WhatsApp Business API

9. Influencer & Partnership Marketing Support

Assist in:

• Finding influencers
• Tracking influencer campaigns
• Measuring campaign results

Applicable for:

• Dantura wellness creators
• Resort travel influencers
• Handicraft creators

Required Skills

Must Have:

✅ Google Ads

✅ Meta Ads Manager

✅ Google Analytics 4

✅ Google Search Console

✅ SEO basics

✅ Keyword research

✅ Conversion tracking

✅ Canva basics

✅ Excel/Google Sheets

✅ CRM understanding

Preferred Skills

• WordPress knowledge
• Shopify/WooCommerce knowledge
• E-commerce marketing
• Video advertising knowledge
• AI marketing tools
• Marketing automation

Experience Required

Junior:

1–2 years experience

Preferred:

3+ years experience managing:

• Healthcare
• E-commerce
• Hospitality
• Lifestyle brands

Key Performance Indicators (KPIs)

Monthly Targets:

Save Medha Foundation

• Qualified enquiries generated
• Campaign reach
• Event registrations
• Community engagement

Dantura Botanics

• Sales growth
• ROAS
• New customers
• Repeat purchase rate

Bengal Handicrafts

• Website visitors
• Product enquiries
• Online sales

Medha Resort

• Booking enquiries
• Cost per booking
• Occupancy improvement

Tools Expected To Handle

Category

Tools

Ads

Google Ads,

Meta Ads Manager

Analytics

GA4, Search

Console

SEO

Ahrefs,

SEMrush, Ubersuggest

CRM

Zoho/HubSpot

Design

Canva

Reporting

Looker Studio

Automation

WhatsApp API,

Email tools