Degital Marketing

Digital Marketing & Content SpecialistLocation: Kolkata

Employment Type: Full-Time

Experience: 1–5 years preferred

We are looking for a creative, hands-on and results-driven Digital Marketing & Content Specialist to manage and grow our brand’s online presence.

The ideal candidate should be comfortable with content creation, photoshoots, social media, paid advertising, SEO, Google Business Profile and digital marketing strategy. We are looking for someone who can not only plan campaigns but also execute them independently.

Key Responsibilities📸 Content Creation & Shoots

• Plan and conduct regular photoshoots and video shoots for products, collections, offers and campaigns.
• Create engaging Instagram Reels, Facebook videos, stories and posts.
• Handle basic photography, videography, lighting and creative direction.
• Develop fresh content ideas based on current social media trends.
• Coordinate with models, staff and photographers when required.

📱 Social Media Management

• Manage our Instagram and Facebook pages on a daily basis.
• Create monthly content calendars and campaign plans.
• Write captions, hashtags and promotional content.
• Increase followers, engagement, reach and customer enquiries.
• Monitor trends and develop content around relevant opportunities.

🎯 Paid Advertising

• Plan, create and optimize Facebook & Instagram (Meta) Ads.
• Manage advertising campaigns according to business objectives and budgets.
• Run campaigns for sales, store visits, leads, WhatsApp enquiries, engagement and brand awareness.
• Analyze campaign performance and continuously optimize ads for better ROI.

🔎 SEO & Google Business Profile

• Manage and optimize our Google Business Profile (Google My Business) for all branches.
• Improve local SEO and Google search visibility.
• Manage Google reviews, photos, posts and business information.
• Develop SEO strategies to increase organic traffic and local customer discovery.
• Monitor keyword rankings, competitors and online visibility.

📊 Digital Marketing Strategy

• Develop and execute an overall digital marketing strategy.
• Plan promotional campaigns around festivals, seasons, new collections and special offers.
• Research competitors and identify new marketing opportunities.
• Track KPIs such as reach, engagement, website traffic, leads, enquiries, store visits and sales.
• Prepare regular performance reports and recommend improvements.
• Skills RequiredStrong knowledge of Digital Marketing
• Good understanding of Meta Ads / Facebook & Instagram Ads
• Knowledge of SEO and Local SEO
• Experience managing Google Business Profile
• Good photography and videography skills
• Ability to shoot and edit Reels and short-form videos
• Knowledge of Canva, CapCut, Photoshop or similar tools
• Good understanding of Instagram and Facebook algorithms
• Strong creative thinking and content-planning skills
• Ability to analyze marketing data and campaign performance
• Good communication and coordination skills
• Ability to work independently and take ownership of projects

We Prefer Someone Who IsNot just a social media manager, but a complete hands-on digital marketer.

You should be someone who can come up with an idea, plan the campaign → arrange the shoot → create the content → run the ads → optimize the campaign → manage Google → analyze the results.

Experience in fashion, clothing, retail, beauty, lifestyle or D2C brands will be an advantage.

• What We OfferCompetitive salary based on experience and skills
• Opportunity to work with a growing fashion/lifestyle brand
• Creative freedom to develop new marketing ideas
• Performance-based growth opportunities
• Opportunity to lead and build the brand’s digital presence

To Apply:

Please send your CV along with your portfolio/social media pages or examples of previous work, especially successful campaigns, Reels, photoshoots, SEO work and Meta Ads results.