Manager – Offline Marketing

Job Description

Manager – Offline Marketing | Kisah

Designation

Manager – Offline Marketing

Function

Marketing (Offline / Retail)

Business

Kisah – Men's Ethnic & Indo-Western Wear (EBO Network)

Location

Kolkata (HQ) — with travel to store markets

Reports To

Founders / Head – Marketing

CTC Range

10 – 12 LPA

Experience Required

5 – 9 Years (Retail / D2C / Fashion Marketing)

Education

Graduate / MBA (Marketing preferred)

About Kisah

Kisah is a Kolkata-headquartered, digitally-native men's ethnic and Indo-Western wear brand founded in 2018, built for the Gen Z and millennial customer who wants tradition with a modern, experimental edge — kurta sets, sherwanis, bandhgalas, Indo-western sets, and coordinated family/kidswear for weddings, festivals, and celebrations. Having scaled as a marketplace-first D2C brand and recently raised pre-Series A funding, Kisah is now expanding into offline retail, growing its Exclusive Brand Outlet (EBO) footprint from 2 to 5+ stores across major Indian cities. This role sits at the heart of that offline expansion — building brand presence and driving footfall as Kisah moves from a digital-first label into a true omnichannel destination for celebration wear.

About the Role

We're looking for a Manager – Offline Marketing to lead retail marketing for Kisah's EBO network as it scales into new cities. You'll own everything from store launch buzz to in-store branding to wedding/festive-season activations — translating Kisah's bold, Gen Z-first digital brand identity into a compelling in-store and on-ground experience, while working closely with the D2C/e-commerce team to keep online and offline efforts aligned.

Key Responsibilities

• Build and execute the offline marketing calendar for Kisah's EBOs, mapped tightly to India's wedding and festive seasons (sangeet, mehendi, haldi, reception, Diwali, Eid, and other key occasions).
• Own new-store launch marketing as Kisah expands across metro cities — pre-launch buzz, opening-day activations, and driving footfall in each new market.
• Plan and execute in-store branding, VM collaterals, and POS material that stays true to Kisah's bold, contemporary-yet-rooted brand identity, working closely with the design/VM team.
• Drive local area marketing (LAM) — mall tie-ups, wedding-vendor and banquet/venue partnerships, community and influencer activations tailored to each city's audience.
• Manage vendors, agencies, printers, and mall/property teams to ensure quality, cost-effective execution across a growing multi-city store network.
• Own the offline marketing budget, tracking spend against footfall, conversion, and store-level revenue impact — important given Kisah's early-stage, funded, ROI-conscious growth stage.
• Work closely with the D2C/digital marketing team to ensure store launches, activations, and festive campaigns are amplified online (social, influencer, hyperlocal ads) for a seamless omnichannel push.
• Partner with Store Managers and the founders' team to spot local marketing opportunities and tailor activations to each city's wedding/festive calendar and customer profile.
• Track and report on campaign ROI, footfall trends, and brand visibility metrics, feeding insights back into the marketing and expansion strategy.
• Keep a close eye on competitor activity in the men's ethnic/D2C-to-offline space (e.g. Libas, Manyavar, and other new-age ethnic wear brands) to keep Kisah's offline presence sharp and differentiated.

Key Result Areas (KRAs)

• Footfall and revenue impact of store launches and local activations
• On-time, on-brand execution of VM/POS material across all EBOs
• Offline marketing budget efficiency and ROI
• Successful festive/wedding-season campaign execution
• Seamless coordination with the D2C/digital team for unified brand campaigns

Desired Candidate Profile

Education: Graduate in any discipline; MBA/PGDM in Marketing preferred

Experience:

• 5–9 years in offline/retail marketing, ideally with a fashion, ethnic wear, or D2C-to-offline brand
• Experience supporting store launches and multi-city retail expansion is a strong plus
• Comfort working in a fast-growing, founder-led, funded startup environment — hands-on, resourceful, and comfortable wearing multiple hats

Skills & Competencies:

• Strong grasp of retail/local area marketing and wedding-season campaign planning
• Ability to translate a bold, Gen Z-facing digital brand into a consistent offline experience
• Vendor, agency, and budget management
• Collaborative mindset — works closely with D2C, VM, and store operations teams
• Excellent communication and on-ground execution skills
• Willingness to travel to store markets, especially around launches and festive seasons

What Kisah Offers

• Competitive CTC of ₹10–12 LPA (based on experience and fit)
• A front-row seat in scaling a funded, fast-growing D2C ethnic wear brand into offline retail
• Direct exposure to founders and cross-functional teams (D2C, VM, Operations)
• Ownership of marketing strategy across a rapidly expanding EBO network