Senior Field Sales Executive

Sales Executive – IT Products & Services

Company: AI Digital Innovation

Location: Howrah

Employment Type: Full-time

Experience: 0–3 years in sales / business development

Salary: ₹12,000–₹15,000/month + attractive performance incentives

About the Role

We are looking for a Sales Executive to join our IT sales team. The role involves identifying potential business customers, generating leads, conducting sales calls and meetings, understanding customer requirements, presenting suitable IT solutions, following up with prospects, and converting opportunities into sales.

You will be selling business websites and industry-specific software solutions such as Restaurant POS, Hotel PMS, Banquet Management Software, ERP/business management solutions and other digital solutions.

Key Responsibilities

Generate new business opportunities through calling, WhatsApp outreach, field visits and other channels.

Identify and qualify potential customers.

Conduct professional sales calls and customer meetings.

Understand customer requirements and recommend appropriate solutions.

Present product demonstrations and explain features, benefits and pricing.

Maintain regular follow-up with prospects and existing opportunities.

Prepare and maintain daily sales/activity reports.

Coordinate with the development and technical team when required.

Maintain accurate lead and customer information.

Achieve monthly sales and activity targets.

Build long-term relationships with customers.

Performance Expectations

The role is target-oriented and performance will be evaluated through measurable daily and monthly KPIs.

Expected KPIs include:

2 genuine pre-booked customer meetings per day

At least 1 qualified prospect per day

Regular follow-up with active prospects

Proper call/activity reporting

Field visits where required

Target: approximately 2+ sales per week

Monthly sales target as assigned by the company

All customer meetings and sales activities must be genuine and verifiable.

Training & Probation

Selected candidates will undergo structured product and sales training followed by practical on-the-job training.

The selection process includes:

Training → Certification → OJT → Performance Evaluation → Confirmation

Candidates must demonstrate sufficient product knowledge, communication skills, sales ability, customer handling and target achievement during the probation/OJT period.

Requirements

Good verbal and written communication skills.

Comfortable speaking with business owners and decision-makers.

Basic understanding of sales and lead generation.

Willingness to make outbound calls and conduct field meetings.

Ability to understand customer requirements and explain solutions clearly.

Strong follow-up discipline.

Target-oriented and self-motivated.

Basic computer and WhatsApp/CRM skills.

Previous experience in IT/software/website sales will be an advantage.

Incentives

5% sales incentive on eligible sales, subject to the company's incentive policy and achievement of applicable targets.

High performers can earn significantly above the fixed salary through incentives.

Who Should Apply?

This role is suitable for someone who:

Enjoys talking to customers.

Is comfortable with sales targets.

Doesn't give up after rejection.

Can consistently follow up with prospects.

Wants to build a career in B2B/IT sales.

Is willing to learn products and improve sales skills.

If you are looking for a purely fixed-salary job without sales targets, this position may not be suitable for you.

Vacancy: 2

Join AI Digital Innovation and build your career in B2B technology sales.