Telesales Executive

Job Title: Tele Sales Executive – Education Industry

Department: Sales / Admissions

Location: Kolkata, Salt Lake

Experience: 1–3 years in telesales, counselling, admissions, or education sales preferred

Job Purpose

The Tele Sales Executive will be responsible for connecting with prospective schools, generating admissions enquiries, explaining educational programs and services, following up with leads, and converting enquiries into demos/admissions/enrolments. The role requires strong communication, persuasion, relationship-building, and follow-up skills.

Key Responsibilities

1. Lead Calling & Follow-up

• Make outbound calls to prospective schools.
• Understand their educational requirements, preferences, and concerns.
• Follow up regularly with interested prospects through calls, WhatsApp, SMS, and email.
• Maintain a systematic follow-up schedule for all leads.

1. Lead Conversion & Admissions

• Convert qualified enquiries into tie-ups.
• Encourage prospects and schedule counselling sessions, demos, or meetings.
• Coordinate after demo completion to complete the tie-up process.

1. Sales Target Achievement

• Achieve daily, weekly, and monthly calling and conversion targets.
• Maintain a healthy lead-to-enquiry and enquiry-to-admission conversion ratio.
• Work towards achieving individual and team revenue/admission targets.

1. CRM & Data Management

• Update every lead interaction accurately in the CRM/database.
• Maintain records of calls, follow-ups, enquiry status, and conversions.
• Ensure that no qualified lead is left unattended.

1. Customer Relationship Management

• Build positive relationships with schools
• Handle objections professionally and provide appropriate solutions.
• Ensure a positive customer experience throughout the admission journey.

Required Skills

• Excellent verbal communication skills in English and Hindi/Bengali as applicable.
• Strong convincing and negotiation skills.
• Good listening and interpersonal skills.
• Target-oriented and result-driven approach.
• Ability to handle objections and rejection positively.
• Strong follow-up and relationship-management skills.
• Basic computer knowledge and familiarity with CRM/lead management systems.
• Ability to work under sales pressure and meet deadlines.

Key Performance Indicators (KPIs)

• Number of calls made per day.
• Number of leads contacted.
• Qualified leads generated.
• Follow-up completion rate.
• Counselling/campus visits scheduled.
• Enquiry-to-admission conversion.
• Number/value of admissions generated.
• Monthly revenue achieved.
• Lead response and CRM update discipline.

Educational Qualification

Graduate in any discipline preferred. Candidates with experience in education sales, telecalling, counselling, admissions, EdTech, insurance, banking, or other target-based sales roles may be considered.

Experience

1–3 years of relevant experience preferred. Freshers with excellent communication and convincing skills may also be considered for an entry-level position.

Ideal Candidate

A successful candidate should be confident, energetic, persuasive, patient, target-oriented, and comfortable speaking with parents/students over the phone. Prior experience in education admissions or counselling would be an added advantage.