Field Sales Executive

About Pointo

Pointo is building a nationwide battery distribution and service network, offering affordable,

leaseable, and loanable batteries to e-rickshaw drivers. By reducing upfront costs and enabling

easy battery access through leasing and exchange solutions, Pointo is shaping the future of EV

ownership.

Role Overview

We are looking for highly driven and result-oriented Sales Executives / Senior Sales Executives

to drive Pointo’s business growth across assigned markets. This is a field-intensive sales role

focused on customer acquisition, lead generation, relationship building, market development, and

sales conversion within the EV and clean energy ecosystem. The role involves daily customer

visits to promote and sell Pointo’s lithium batteries, acquire new customers, and convert leads

into sales, along with identifying and onboarding new dealers and managing existing dealer

relationships. It requires strong market engagement, disciplined execution, regular field activity,

and the ability to build meaningful relationships with customers and channel partners to expand

Pointo’s market presence and achieve sales targets.

Key Responsibilities

 Conduct daily field visits to B2C customers, explain battery products and solutions, and

convert prospects into sales.

 Visit new and existing dealers to establish business relationships, onboard dealers, and

generate sales.

 Generate leads through market mapping, customer references, and dealer networks.

 Achieve monthly and quarterly sales targets.

 Develop and manage the sales pipeline, follow up with prospects, and improve lead

conversion.

 Build and maintain strong relationships with customers and dealers to drive repeat

business.

 Expand market presence through territory development and competitor tracking.

 Maintain accurate customer data, daily visit records, and sales reports using mobile

applications and CRM tools.

 Ensure process adherence, timely follow-ups, and consistent field productivity.

 Independently manage the assigned territory and contribute to overall business growth.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

 Achievement of monthly and quarterly sales targets.

 New customer acquisition and dealer onboarding.

 Lead generation and lead-to-conversion ratio.

 Daily customer interactions and field productivity.

 Sales pipeline development and territory growth.

 Customer relationship management.

 Data accuracy and reporting discipline.

 Process adherence and timely execution.

 Contribution to overall business growth.

Eligibility Criteria

 1–3 years of relevant sales experience in the battery industry, 3-wheeler EV, or e-

rickshaw segment.

 Strong communication, negotiation, and customer-convincing skills.

 Willingness to work in a field-intensive role involving daily customer and dealer visits.

 Must own a two-wheeler and possess a valid driving licence.

 Basic understanding of mobile applications, CRM systems, and data-entry tools.

 Ability to work independently, manage an assigned territory, and achieve sales targets.

Key Skills Required

 Strong sales, negotiation, and customer-convincing skills.

 Excellent communication and interpersonal skills.

 Lead generation, customer acquisition, and sales conversion.

 Dealer onboarding and channel partner relationship management.

 Market mapping, territory development, and competitor analysis.

 Target-oriented approach with strong follow-up and closure skills.

 Ability to work independently in a field-intensive role.

 Time management, planning, and execution skills.

What You’ll Get

 Performance-based incentive structure.

 Structured sales processes and practical on-ground learning.

 Exposure to the growing EV and clean energy ecosystem.

 Opportunity to work across diverse markets and customer segments.

 Regular performance feedback and professional development opportunities.

 Career progression opportunities into Team Lead and Assistant Manager roles, based

on performance.

 Opportunities to manage larger territories and take on leadership responsibilities.

Indicative Career Growth

Sales Executive / Senior Executive → Team Lead → Assistant Manager

Career progression will depend on consistent sales performance, sustained target achievement,

territory ownership, process adherence, team management, coaching ability, and contribution to

Pointo’s business growth.