Sales Executive

Job PurposeTo source, evaluate, and process farm equipment loan applications, build relationships with customers, dealers, and vendors, and achieve business targets while ensuring compliance with company policies and procedures.

• Key ResponsibilitiesSource and generate farm equipment loan business through dealer networks, direct marketing, and field visits.
• Identify potential customers and provide suitable loan solutions for tractors and other farm equipment.
• Conduct customer meetings, field investigations, and preliminary credit assessments.
• Collect and verify customer documents required for loan processing.
• Coordinate with credit, operations, and sales teams for timely loan sanction and disbursement.
• Build and maintain strong relationships with tractor dealers, manufacturers, and channel partners.
• Ensure compliance with KYC, documentation, and regulatory requirements.
• Monitor portfolio quality and support collection activities when required.
• Track market trends, competitor activities, and customer requirements.
• Achieve monthly, quarterly, and annual business targets.
• Key Skills RequiredKnowledge of farm equipment finance and rural lending.
• Strong sales, negotiation, and relationship-building skills.
• Good communication and interpersonal abilities.
• Understanding of credit assessment and documentation.
• Ability to work in field-oriented sales environments.
• Proficiency in MS Office and loan management systems.
• Educational QualificationGraduate in any discipline (MBA preferred).
• Experience1-2 years of experience in Farm Equipment Finance, Tractor Loans, Vehicle Loans, Banking, NBFC, or Rural Lending.
• Key Performance Indicators (KPIs)Loan sourcing and disbursement achievement.
• Portfolio quality and delinquency control.
• Dealer and customer relationship management.
• Turnaround time (TAT) for loan processing.
• Market coverage and business development.