Business Development Manager (BDM)

BUSINESS DEVELOPMENT MANAGER – AIRPORT MEDIA SALES

Company: Sigma Trade Wings LLP

Location: Lucknow | Work From Office

Experience: 3–7 Years

CTC: Negotiable based on relevant experience.

Role Purpose

Drive new business and revenue growth for Sigma's Airport Advertising Media by acquiring clients, developing agency relationships and providing customized airport media solutions aligned with client objectives.

Key Responsibilities

• Generate leads from different portals and resources, and develop new business from brands, corporates and advertising/media agencies.
• Understand client requirements and recommend suitable Airport & OOH media solutions.
• Prepare proposals, presentations and commercial offers.
• Conduct client meetings, negotiate and close advertising campaigns.
• Build and maintain strong client, agency and stakeholder relationships.
• Coordinate with Media Buying, Planning, MMD and Operations teams for smooth campaign execution.
• Maintain sales pipeline, follow-ups, CRM/MIS and revenue reports.
• Develop knowledge of airport media inventory, locations, formats and market rates.

Key KPIs

Revenue Achievement | New Client Acquisition | Qualified Leads | Client Meetings | Proposals | Conversion Rate | Sales Pipeline | Repeat Business | MIS Discipline

Ideal Candidate

• Graduate/MBA in Marketing, Sales, Advertising or related field.
• 3–7 years' experience in Airport Media / OOH / Advertising / Media Sales / B2B Sales.
• Strong communication, presentation, negotiation and closing skills.
• Target-oriented, proactive and self-motivated.
• Strong client relationship and networking abilities.
• Good working knowledge of MS Office/Excel and CRM or sales tracking systems.
• High standards of Integrity, Ownership and Accountability.

Sigma Sales Philosophy

PROSPECT → UNDERSTAND → SOLVE → PRESENT → NEGOTIATE → CLOSE → DELIVER → GROW