Digital Marketing Executive

We are looking for a creative and result-oriented Digital Marketing Executive to manage and improve our online presence. The candidate will be responsible for social media marketing, lead generation, content promotion, SEO, and digital advertising campaigns.

Key Responsibilities

Manage company social media accounts such as Instagram, Facebook, LinkedIn, and YouTube.

Create and publish engaging posts, reels, stories, and other digital content.

Plan and execute social media marketing campaigns.

Generate leads through social media and online advertising.

Manage and monitor Meta Ads (Facebook & Instagram Ads) and Google Ads.

Track campaign performance and prepare regular reports.

Perform basic SEO activities to improve website visibility.

Conduct competitor and market research.

Coordinate with the content/design team for marketing creatives.

Monitor website and social media analytics.

Stay updated with the latest digital marketing trends and tools.

Required Skills

Good knowledge of Digital Marketing and Social Media Marketing.

Basic knowledge of Meta Ads and Google Ads.

Understanding of SEO and Google Analytics.

Good communication and content-writing skills.

Creative thinking and problem-solving ability.

Ability to analyze campaign performance and generate reports.

Basic knowledge of Canva or other graphic-design tools will be an advantage.

Qualifications

Graduate in any discipline.

Diploma/Certification in Digital Marketing will be an advantage.

Freshers with relevant skills and knowledge can also apply.

Key Performance Areas (KPIs)

Lead generation

Social media growth and engagement

Website traffic

Advertising campaign performance

Conversion rate

Cost per lead (CPL)

Overall digital marketing ROI