Field Sales Executive

JOB DESCRIPTION – ON-FIELD SALES EXECUTIVE

Company: Shri Maruti Pharma

Location: Lucknow, Uttar Pradesh

Job Type: Full-Time, Field Sales

Department: Sales & Distribution

Job SummaryShri Maruti Pharma is looking for an energetic and result-oriented On-Field Sales Executive who will be responsible for visiting retailers/chemists in assigned areas, generating orders, developing new customers, maintaining relationships with existing customers, following up on payments, and achieving sales targets.

This is a field-based position and requires regular market visits throughout Lucknow and assigned territories.

• Key Responsibilities1. Market Visits & Route CoverageVisit assigned retailers, chemists, pharmacies and other customers according to the daily route plan.
• Cover the complete assigned market/area within the prescribed schedule.
• Maintain regular visit frequency for existing customers.
• Ensure that important customers are not missed during market visits.
• 2. Order GenerationTake orders from existing retailers and customers.
• Promote products distributed by Shri Maruti Pharma.
• Inform retailers about available schemes, offers, new products and promotional activities.
• Increase order value through appropriate product suggestions.
• Follow up with customers who have not ordered for a prolonged period.
• 3. New Customer AcquisitionIdentify new pharmacies, retailers and potential customers in the assigned area.
• Introduce Shri Maruti Pharma and its product range.
• Convert prospective retailers into active customers.
• Continuously expand the customer base within the assigned territory.
• 4. Sales Target AchievementWork towards monthly and weekly sales targets.
• Maintain focus on:
• 
  
• Total sales
• Product-wise sales
• Company-wise targets
• New customer acquisition
• Repeat orders
• Take corrective action when sales in the assigned territory are below target.
• 5. Payment & Collection Follow-UpFollow up with customers for outstanding payments as instructed by the company.
• Coordinate with the collection/accounts team regarding overdue payments.
• Avoid taking unnecessary orders from customers with payment issues without approval.
• Immediately report any payment dispute or collection problem.
• 6. Customer Relationship ManagementMaintain professional and long-term relationships with retailers.
• Understand customer requirements and communicate them to the company.
• Resolve basic customer concerns relating to orders, delivery, schemes or product availability.
• Escalate unresolved issues to the concerned senior employee.

7. Market IntelligenceRegularly report information regarding:

• Competitor products
• Competitor pricing
• Market schemes
• New brands
• Retailer demand
• Fast-moving products
• Products unavailable in the market
• Competitor activities

8. Daily ReportingThe Sales Executive must submit a daily closing report containing:

• Total outlets visited
• Productive calls / customers who placed orders
• Total order value
• New retailers contacted
• New customers converted
• Collection/payment follow-ups
• Major customer issues
• Market feedback
• Plan for pending customers

The daily sales report should be submitted by 7:00 PM or as instructed by management.

Key Performance Indicators (KPIs)Performance will primarily be measured on:

1. Monthly sales achieved vs target
2. Number of productive retailer visits
3. Total market coverage
4. New customer acquisition
5. Repeat orders from existing customers
6. Average order value
7. Collection/payment follow-up effectiveness
8. Number of inactive customers reactivated
9. Attendance and punctuality
10. Accuracy and timeliness of daily reporting

• Candidate RequirementsMinimum qualification: 12th Pass; Graduate preferred
• Previous experience in field sales is preferred
• Experience in pharmaceutical, FMCG, healthcare or distribution sales will be an advantage.
• Good communication and negotiation skills.
• Comfortable travelling extensively within the assigned territory.
• Basic knowledge of WhatsApp, smartphone applications and reporting.
• Should be disciplined, punctual and target-oriented.
• Must be comfortable interacting with retailers and business owners.
• Two-wheeler and valid driving licence preferred.
• Skills RequiredField Sales
• Retailer Relationship Management
• Order Booking
• Negotiation
• Customer Acquisition
• Sales Target Achievement
• Market Development
• Payment Follow-Up
• Route Planning
• Basic Reporting

Working ExpectationsThe candidate should be comfortable with:

• Daily field visits
• Assigned market routes
• Monthly sales targets
• Weekly performance reviews
• Regular reporting
• New customer development
• Following company sales and credit policies

CompensationSalary: As per experience and capability

Incentives: Performance-based incentives may be provided based on sales, customer acquisition, collections and other KPIs.

Probation PeriodThe selected candidate may undergo a 3-month probation period.

During probation, performance will be evaluated based on:

• Attendance and punctuality
• Market coverage
• Sales performance
• Customer acquisition
• Reporting discipline
• Behaviour with customers and team members
• Ability to independently handle the assigned territory

Successful completion of probation will depend on satisfactory performance and company requirements.

Job ObjectiveThe primary objective of the On-Field Sales Executive is to:

Increase sales + Increase active retailers + Develop the assigned territory + Maintain strong retailer relationships + Ensure disciplined market coverage and reporting.

Company: Shri Maruti Pharma

Location: Lucknow