SEO Executive

Son of Swaad is a rapidly expanding vegetarian QSR brand specializing in soya chaap and North Indian cuisine, with outlets across multiple cities in India. As we continue expanding our presence, we are looking for an SEO Executivewho can strengthen our organic visibility, improve local search presence, and drive relevant traffic and enquiries through search engines.

Job OverviewWe are looking for a results-driven SEO Executive who understands both traditional SEO and Local SEO. The candidate will be responsible for improving website rankings, managing SEO for multiple outlet locations, optimizing Google Business Profiles, conducting keyword research, creating SEO briefs, and monitoring organic performance.

The ideal candidate should be comfortable working in a fast-paced F&B environment where SEO is directly connected to outlet discovery, customer visits, brand visibility, and franchise enquiries.

Key Responsibilities1. On-Page SEO

• Conduct keyword research based on search volume, competition, intent, and business relevance.
• Optimize website pages, landing pages, titles, meta descriptions, headings, URLs, and internal linking.
• Identify content gaps and recommend new pages/blog topics.
• Prepare SEO content briefs for writers.
• Ensure website content follows SEO best practices while maintaining a natural, customer-friendly tone.

2. Local SEO

• Manage and optimize Google Business Profiles for multiple Son of Swaad outlets.
• Improve local rankings for searches such as “chaap near me,” “best chaap in [city],” “pure veg restaurant in [city],” etc.
• Optimize outlet-specific keywords, categories, descriptions, services, photos, and other local SEO elements.
• Monitor Google Maps/local search visibility for different outlets.
• Identify opportunities to improve local citations and directory listings.
• Coordinate with the team to maintain accurate outlet information across online platforms.

3. Technical SEO

• Identify technical SEO issues affecting website performance and rankings.
• Monitor indexing, crawlability, broken links, redirects, canonicalization, sitemap, and robots.txt issues.
• Coordinate with developers whenever technical fixes are required.
• Monitor Core Web Vitals and overall website health.

4. Content & Blog SEO

• Research topics relevant to chaap, vegetarian food, Indian cuisine, restaurants, healthy eating, food trends, and local searches.
• Develop SEO-focused content ideas for blogs and landing pages.
• Optimize existing content for better rankings and search intent.
• Track content performance and recommend updates based on data.

5. Off-Page SEO

• Build and maintain relevant backlinks through ethical, white-hat SEO practices.
• Identify relevant food, restaurant, local business, and industry websites for link-building opportunities.
• Monitor backlink profile and identify potentially harmful/spammy links.
• Support digital PR and local citation-building initiatives.

6. SEO Analytics & Reporting

• Monitor organic traffic, keyword rankings, impressions, clicks, CTR, conversions, and other important SEO metrics.
• Use tools such as Google Search Console, Google Analytics, Google Business Profile Insights, Google Keyword Planner, Ahrefs/Semrush, and Screaming Frog.
• Prepare regular SEO performance reports.
• Identify what is working, what isn't, and recommend actionable improvements.
• Track SEO performance outlet-wise wherever possible.

7. Competitor Analysis

• Monitor competitors' organic rankings, keywords, content, backlinks, and local search presence.
• Identify opportunities where Son of Swaad can capture additional search demand.
• Keep track of changes in search trends and Google's SEO ecosystem.
• Requirements1–3 years of hands-on SEO experience.
• Strong understanding of On-Page, Off-Page, Technical, and Local SEO.
• Practical experience with Google Search Console and Google Analytics.
• Experience managing Google Business Profiles is highly preferred.
• Good understanding of keyword research and search intent.
• Basic knowledge of HTML and website structure.
• Strong analytical and problem-solving skills.
• Good written communication skills.
• Ability to work with content, design, development, and marketing teams.
• Experience in F&B, QSR, restaurants, retail, franchises, or multi-location businesses will be an advantage.

Key Performance AreasThe candidate will be expected to contribute toward:

• Improvement in organic keyword rankings
• Growth in non-branded organic traffic
• Improvement in local/Google Maps visibility
• Growth in organic leads and enquiries
• Better visibility of individual Son of Swaad outlets
• Growth in website clicks and conversions
• Improvement in Google Business Profile performance
• Growth in quality backlinks and referring domains
• Consistent execution of the SEO roadmap