Business Development Manager (BDM)

Sales Manager / Business Development Manager – ProjectsIndustry: ELV / System Integration / Electronic Security / Audio Video

Territory: Upper North India

Employment Type: Full-Time

Experience Required: 5–10 Years

Compensation: Fixed Salary + Travel Expenses + Attractive Performance Incentives

About the RoleWe are looking for a highly driven and experienced Sales Manager / Business Development Manager – Projects to develop and close project business across Upper North India.

This is a business-generation and project-closing role, not an office-based sales coordination position.

The candidate should have a proven track record of independently identifying projects, developing customers and consultants, creating opportunities, negotiating commercial terms and closing high-value B2B project orders.

Solutions PortfolioThe candidate will be responsible for generating business for:

• IP CCTV & Video Surveillance
• Professional Audio Video Solutions
• Addressable Fire Alarm Systems
• Access Control Systems
• Data Networking & Structured Cabling
• Display & LED Solutions
• Facade Lighting
• Integrated ELV / Low Voltage Solutions
• Key ResponsibilitiesGenerate new project business independently across the assigned territory.
• Identify upcoming commercial, industrial, hospitality, healthcare, educational, institutional, government and infrastructure projects.
• Build strong relationships with Architects, MEP/ELV Consultants, PMCs, EPC Contractors, Builders, Developers and System Consultants.
• Develop relationships with end customers and key decision-makers including IT Heads, Security Heads, Project Heads, Purchase Heads, Facility Heads and Management.
• Generate enquiries and identify projects at an early stage.
• Work towards getting company solutions/brands specified in upcoming projects.
• Coordinate with technical/presales teams for site surveys, system design, BOQs and techno-commercial proposals.
• Conduct customer meetings, presentations and solution discussions.
• Handle commercial negotiations and independently drive opportunities toward closure.
• Maintain a strong and continuously growing qualified sales pipeline.
• Track tenders, BOQs and major upcoming projects within the assigned territory.
• Maintain regular sales forecasts and opportunity reports.
• Coordinate internally for order execution, billing and customer satisfaction.
• Follow up with customers for timely payments and collections.
• Develop repeat business and long-term key accounts.

Sales Target & Expectations.The selected candidate will be expected to achieve:

individual order booking within the first 6 months.

The candidate should therefore have the capability and market relationships to develop a healthy project pipeline substantially higher than the assigned target.

Performance will be evaluated on:

• Qualified project pipeline generated
• New accounts developed
• Consultant/architect relationships developed
• Order booking
• Gross profit/margin
• Payment collection
• Repeat business
• Accuracy of sales forecasting
• Candidate ProfileMinimum 5–10 years of relevant B2B project sales/business development experience.
• Preference for candidates from ELV, CCTV, Fire Alarm, Access Control, Audio Video, Networking, BMS/IBMS, Display Solutions or System Integration companies.
• Proven experience in handling high-value project sales.
• Strong existing network across Upper North India.
• Good relationships with consultants, architects, EPC contractors, builders, corporate customers and project decision-makers.
• Ability to independently generate leads rather than depending only on company-provided enquiries.
• Strong understanding of BOQs, tenders, project specifications and techno-commercial proposals.
• Excellent communication, presentation, negotiation and closing skills.
• Self-motivated, aggressive and target-oriented.
• Willing to travel extensively across the assigned territory.

Preferred Territory ExperienceCandidates having an established network in Punjab, Chandigarh/Tricity, Haryana, Himachal Pradesh, Jammu & Kashmir, Delhi NCR and surrounding Upper North India markets will be preferred.

CompensationSuggested Fixed Salary: ₹70,000 – ₹1,00,000 per month

Final compensation will depend on the candidate's relevant experience, existing market relationships, previous sales achievements and ability to independently generate project business.

Additional Benefits:

• Travel/TA-DA as per company policy
• Mobile/communication allowance as applicable
• Attractive performance-linked sales incentives
• Additional incentives for exceeding targets

Important Selection CriteriaCandidates should be prepared to discuss their actual individual sales performance for the last 2–3 years, including:

• Annual order booking achieved
• Major projects personally generated
• Largest orders closed
• Key customers handled
• Consultant/architect relationships
• Current market network
• Typical gross margins achieved
• Existing project pipeline