Sales Manager

Job Description

Sales Manager – Automobile / 2-Wheeler Dealership

Department: Sales Management

Designation: Sales Manager

Industry: Automobile / 2-Wheeler / 3-Wheeler.

Reporting To: GM / COO / MD / Dealer Principal

Experience: 0 to 5 Years preferred

Employment Type: Full-Time

Location: Vikhroli, Andheri, Mahim, Dharavi, Goregaon, Vasai.

Job Purpose

The Sales Manager will be responsible for achieving dealership sales targets, managing the sales team, improving lead conversion, driving customer engagement, and ensuring overall sales growth and profitability.

Key Responsibilities

1. Sales Target & Business Development

• Achieve monthly and annual sales targets.
• Plan and execute strategies to increase vehicle sales.
• Monitor daily, weekly, and monthly sales performance.
• Drive enquiry-to-booking and booking-to-delivery conversion.
• Identify new business opportunities and local market potential.

2. Team Management

• Lead, guide, and motivate the Sales Executives.
• Allocate leads and ensure proper follow-up.
• Set individual and team targets.
• Monitor daily performance reports productivity.
• Conduct regular sales meetings and performance reviews.
• Train the team on product knowledge, sales techniques, and customer handling.

3. Lead & CRM Management

• Monitor all showroom, digital, referral, and telecalling leads.
• Ensure timely follow-up of all leads.
• Track Hot, Warm, and Cold prospects.
• Monitor CRM/DMS updates and lead status.
• Improve lead conversion through systematic follow-up.

4. Customer Management

• Handle important and high-value customer enquiries.
• Support the team in resolving customer objections and complaints.
• Ensure excellent customer experience throughout the sales process.
• Maintain strong customer relationships and encourage referrals.

5. Showroom & Sales Operations

• Ensure proper showroom discipline and sales processes.
• Monitor product display, pricing, offers, and promotional activities.
• Coordinate with Finance, Insurance, Accessories, Accounts, HR and Delivery teams.
• Ensure smooth vehicle booking and delivery processes.

6. Reporting & Analysis

• Prepare daily and monthly all sales reports.
• Analyse sales performance, conversion ratios, and pending leads.
• Monitor competitor activities and market trends.
• Report sales performance and key issues to management and HR teams.

Key Performance Indicators (KPIs)

• Monthly vehicle sales target
• Retail sales achievement
• Lead-to-booking conversion
• Enquiry-to-test-drive conversion
• Test-drive-to-booking conversion
• Team productivity
• Customer satisfaction
• Lead follow-up compliance
• CRM/DMS accuracy
• Finance & insurance penetration
• Accessories sales
• Customer referrals
• Overall dealership profitability

Required Skills

• Strong sales and team-management skills.
• Excellent communication and negotiation skills.
• Customer relationship management.
• Target-oriented and result-driven approach.
• Good knowledge of automobile products and dealership processes.
• Strong analytical and decision-making abilities.
• Good knowledge of CRM/DMS and MS Excel.
• Ability to motivate and manage a sales showroom team.

Qualification

Graduate in any discipline; MBA/PGDM in Sales/Marketing preferred.

Preferred Experience

• 0 to 5 years of experience in automobile sales, preferably in a 2-3-4 wheelers dealership.
• Experience in handling a sales team and achieving monthly and annually targets is preferred.

Ideal Candidate Profile

A result-oriented, confident, customer-focused, and strong team leader who can drive sales performance, develop the sales team, improve conversion ratios, and contribute to the overall growth of the dealership.

Primary Objective:

“Lead the Team → Generate Enquiries → Improve Conversion → Achieve Targets → Deliver Customer Satisfaction → Drive Business Growth.”

Interview Day Instructions – Sales Manager

• Please report 15 minutes before the scheduled interview time.
• Carry your updated CV and relevant documents.
• Dress in formal and professional attire.
• Be prepared to discuss your sales experience and achievements.
• Keep your mobile phone on silent mode during the interview.
• Be prepared for questions on sales targets, team handling, lead conversion, and customer management.
• Candidates may be asked about previous sales targets and target achievement.
• Be ready to explain your team management and sales strategy.
• Knowledge of CRM/DMS and MS Excel will be an advantage.
• Good communication, leadership, negotiation, and decision-making skills are essential.
• Candidates should be comfortable working with monthly and annually targets and performance-based goals.
• Final selection will be based on experience, leadership ability, sales performance, and overall suitability for the role.