Social Media Specialist

Social Media Specialist – Minimum 2 Years Experience

We are looking for a creative and experienced Social Media Specialist with a minimum of 2 years of hands-on experience managing multiple brands and social media accounts across different industries/niches.

The candidate should not just know how to post content but should understand research, strategy, content creation, audience psychology and social media growth.

Key Responsibilities

• Manage multiple client social media accounts across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.

• Conduct detailed brand, industry, competitor and target audience research before planning content.

• Understand each client’s business, products/services, customer behaviour, pain points and communication style.

• Develop social media strategies and monthly content calendars based on the brand’s objectives.

• Research trending topics, formats, Reels, hooks, conversations and content opportunities relevant to each niche.

• Generate original and creative ideas for Reels, posts, carousels, Stories and campaigns.

• Write engaging Reel scripts, hooks, captions, CTAs and social media copy.

• Create proper briefs and references for graphic designers, video editors and content creators.

• Coordinate with the creative team to ensure content is produced correctly and on time.

• Maintain the appropriate brand voice, visual direction and communication style for different clients.

• Schedule, publish and manage content across social media platforms.

• Understand organic social media growth, engagement strategies and community building.

• Monitor comments, messages, mentions and audience engagement wherever required.

• Track performance including reach, engagement, views, shares, saves, follower growth and other relevant KPIs.

• Analyse what content is performing and what is not, and continuously improve the strategy based on data.

• Stay updated with social media trends, algorithm changes, new content formats and platform updates.

Skills Required

• Minimum 2 years of professional Social Media Management experience.

• Experience handling multiple brands/accounts from different industries.

• Strong content research and ideation skills.

• Excellent understanding of Instagram and Reels content.

• Good scripting, copywriting and storytelling abilities.

• Strong understanding of hooks, audience psychology and content consumption behaviour.

• Ability to create structured content calendars and social media strategies.

• Working knowledge of Meta Business Suite, Instagram Insights, Facebook, LinkedIn and social media analytics.

• Basic knowledge of Canva/design and video editing will be an advantage.

• Basic understanding of paid social media advertising, influencer marketing and SEO will be an added advantage.

• Good written and verbal communication skills.

• Must be creative, proactive, organised and capable of handling multiple clients and deadlines simultaneously.

Who We Are Looking For

We are looking for someone who can take responsibility for a brand’s social media from research to execution.

You should be able to look at a new business, understand its niche and customers, study its competitors, identify content opportunities and independently come up with ideas that can improve the brand’s reach, engagement, positioning and growth.

Experience: Minimum 2 Years

Job Type: Full-Time

Work Mode: Work From Office

Important: Candidates should be prepared to share their previous work/portfolio and social media accounts they have managed.