Brand Manager

JOB PROFILE – BRAND MANAGERPosition: Brand Manager

Department: Marketing

Employment Type: Full-Time

Reporting To: Founder / Marketing Head

Job ObjectiveWe are looking for a dynamic and result-oriented Brand Manager who will be responsible for building strong brand visibility, consumer recall, market presence, and overall brand growth.

The Brand Manager will take ownership of brand strategy, marketing campaigns, product launches, digital presence, influencer marketing, retail visibility, and coordination between internal and external teams.

Key Responsibilities1. Brand Strategy & Positioning

• Develop and execute the overall brand strategy and positioning.
• Maintain consistency in brand identity, communication, messaging, and visual guidelines.
• Monitor market trends, competitors, and consumer behaviour.
• Identify new opportunities to strengthen brand awareness and market presence.

2. Marketing & Campaign Management

• Plan and execute monthly, seasonal, festive, and product-focused marketing campaigns.
• Manage digital campaigns, influencer campaigns, retail activations, and BTL activities.
• Coordinate with creative, social media, performance marketing, sales, and e-commerce teams.
• Ensure campaigns are executed on time and aligned with business objectives.

3. Product Launch Management

• Work closely with management and product teams on new product concepts, packaging, pricing, USPs, and positioning.
• Develop complete go-to-market strategies for new product launches.
• Manage pre-launch, launch, and post-launch marketing activities.
• Maintain and execute the annual product and campaign calendar.

4. Digital & Social Media Management

• Ensure consistent brand communication across Instagram, Facebook, YouTube, LinkedIn, website, marketplaces, and other digital platforms.
• Manage content calendars, reels, photoshoots, campaign creatives, and influencer collaborations.
• Review and approve marketing communication before publication.
• Work toward increasing engagement, reach, followers, website traffic, and conversions.

5. Influencer & PR Management

• Identify and collaborate with relevant influencers, creators, celebrities, and PR partners.
• Develop influencer campaigns, PR kits, product seeding, and collaboration strategies.
• Track the performance and ROI of influencer activities.

6. Retail & Trade Marketing

• Develop marketing strategies for distributors, retailers, Beauty Advisor outlets, and other retail channels.
• Plan POSM, displays, counter branding, sampling, promotional activities, and in-store visibility.
• Coordinate with the sales team to understand market feedback and improve brand execution at the retail level.

7. Performance & Reporting

• Track campaign performance, reach, engagement, leads, website traffic, conversions, sales impact, ROAS, and ROI.
• Prepare monthly Brand Performance Reports.
• Identify gaps and recommend corrective actions.
• Ensure marketing activities contribute to measurable business growth.
• Candidate Requirements3–6 years of experience in Brand Management / Marketing.
• Experience in Beauty, Cosmetics, Skincare, Fashion, FMCG, or Lifestyle industries will be preferred.
• Strong understanding of branding, digital marketing, influencer marketing, retail marketing, and consumer behaviour.
• Strong communication and presentation skills.
• Creative thinking with a strong sense of visual communication.
• Ability to manage multiple campaigns and projects simultaneously.
• Strong leadership, coordination, and execution capabilities.
• Experience in managing agencies, influencers, vendors, photographers, and creative teams.

Key Performance Indicators (KPIs)The Brand Manager will be evaluated on:

• Brand awareness and visibility
• Social media growth and engagement
• Campaign performance and ROI
• Successful product launches
• Influencer and PR performance
• Retail visibility and market execution
• Website and e-commerce growth
• Marketing contribution to sales
• Timely execution of the marketing calendar

Primary GoalTo build a strong, visible, aspirational, and commercially successful brand while ensuring that every marketing activity contributes to measurable brand and business growth.