Social Media Executive

About the RoleWe are looking for a creative and enthusiastic Social Media Executive to manage and grow our social media presence across platforms. The ideal candidate should understand social media trends, create engaging content, and have the ability to plan and execute campaigns that increase reach, engagement, and brand awareness.

• Key ResponsibilitiesManage the company's social media accounts including Instagram, Facebook, YouTube, LinkedIn, and X.
• Plan and maintain a social media content calendar.
• Create and coordinate engaging posts, reels, stories, videos, and other social media content.
• Write creative captions, headlines, and social media copy.
• Stay updated with trending topics, reels, audio, hashtags, and social media trends.
• Coordinate with graphic designers, video editors, photographers, and marketing teams for content creation.
• Schedule and publish content consistently across platforms.
• Monitor comments, messages, mentions, and audience engagement.
• Build and maintain an active online community around the brand.
• Track social media performance and prepare regular reports on reach, impressions, engagement, followers, and growth.
• Analyze competitors and identify new opportunities for content and audience growth.
• Assist in planning and executing social media campaigns, promotions, and collaborations.
• Monitor the performance of reels and other content and suggest improvements.
• Ensure all published content follows the brand's tone, visual identity, and communication guidelines.
• RequirementsBachelor's degree in Marketing, Mass Communication, Digital Marketing, or a related field is preferred.
• 1–3 years of experience in social media management or digital marketing.
• Strong understanding of Instagram, Facebook, YouTube, and LinkedIn.
• Good written and verbal communication skills.
• Creative thinking and strong attention to detail.
• Ability to write engaging captions and social media content.
• Good understanding of social media analytics and insights.
• Knowledge of Canva, Photoshop, CapCut/Premiere Pro or similar tools is an advantage.
• Ability to work on multiple campaigns and meet deadlines.
• Strong understanding of current social media trends.

Key SkillsSocial Media Management | Content Planning | Reels & Stories | Copywriting | Trend Research | Community Management | Analytics | Campaign Execution | Instagram Growth | Content Strategy