Sales Development Representative(SDR)-US Market

Sales Development Representative (SDR) – US Market

Business Development | Lead Generation | Appointment Setting

Company: HWACPAS LLP

Location: Mysuru (Mysore), Karnataka, India

Work Mode: 100% Work From Office

Employment Type: Full-Time

Shift: US Business Hours (Night Shift in India)

Experience: 2–4 Years Preferred

Salary: Based on experience, communication skills, and performance, plus incentives

Joining: Immediate to 30 Days Preferred

About the Opportunity

We are seeking an experienced, energetic, and results-driven Sales Development Representative (SDR) to support business development across US-based business initiatives.

The selected candidate will work directly with the founder and management team to generate leads, develop business relationships, conduct outbound prospecting, and schedule qualified appointments.

The SDR will support the following business initiatives based on management priorities:

1. HWACPAS – Accounting & Advisory Services

A US-based accounting, tax, and business advisory firm serving entrepreneurs, professionals, and businesses.

Responsibilities include generating leads and scheduling appointments for bookkeeping, payroll, tax preparation, tax planning, business advisory, and related services.

2. Founder's Personal Brand – Business Development & Partnerships

Support the founder's professional brand through business networking, prospect engagement, strategic outreach, and partnership development.

Responsibilities include identifying potential business relationships, connecting with entrepreneurs and professionals, following up with interested prospects, and coordinating speaking, podcast, and collaboration opportunities.

3. Amisba Inc. – AI & Financial Technology

Amisba is developing an AI-powered Financial and Business Operating System designed to help businesses manage operations, financial information, workflows, and decision-making.

Responsibilities include identifying potential customers, contacting accounting firms and business owners, qualifying prospective users, scheduling product demonstrations, and supporting early customer acquisition.

The SDR will work across all three initiatives, with daily and weekly priorities determined by management.

Key Responsibilities

Outbound Sales & Lead Generation

• Conduct outbound calls to US-based businesses, entrepreneurs, and professionals.
• Identify and research prospective customers and business partners.
• Generate qualified leads through cold calling, email outreach, and professional networking.
• Communicate the value of the company's services and products.
• Identify customer needs and qualify potential opportunities.

Appointment Setting & Follow-Up

• Schedule qualified appointments with the founder or designated team members.
• Conduct consistent follow-ups with interested prospects.
• Confirm meetings and minimize appointment cancellations.
• Maintain professional relationships with potential customers.
• Coordinate sales meetings, product demonstrations, and partnership discussions.

Business Development & Partnerships

• Research potential business partnerships and referral opportunities.
• Identify accountants, business owners, professional service providers, and potential strategic partners.
• Support outreach campaigns for the founder's personal brand.
• Coordinate introductions, networking opportunities, and business collaborations.

CRM & Sales Pipeline Management

• Maintain accurate prospect records in the company's CRM.
• Track lead status, calls, appointments, and follow-up activities.
• Manage separate pipelines for HWACPAS, Amisba, and the founder's personal brand.
• Prepare daily and weekly sales activity reports.
• Ensure timely follow-up and proper documentation of prospect interactions.

Coordination & Performance

• Work directly with the founder and management team.
• Follow changing business priorities across the three initiatives.
• Participate in sales meetings and performance reviews.
• Achieve assigned lead-generation and appointment-setting targets.
• Maintain accountability for assigned campaigns and follow-ups.

Required Qualifications

• 2–4 years of experience in US outbound calling, B2B sales, telecalling, or appointment setting preferred.
• Excellent spoken and written English.
• Clear, professional communication suitable for US customers.
• Strong cold-calling, persuasion, and objection-handling skills.
• Experience communicating with US business owners and decision-makers.
• Familiarity with CRM systems and sales pipelines.
• Ability to manage multiple campaigns and shifting priorities.
• Strong organizational and time-management skills.
• Willingness to work US business hours from our Mysuru office.