Sales & Marketing Manager

Job Description – HORECA Sales ExecutivePosition: HORECA Sales Executive

Department: Sales

Location: [City/Location]

Experience: 1–4 years

Industry: FMCG / Food & Beverage / HORECA

Job SummaryWe are looking for a dynamic and target-oriented HORECA Sales Executive to develop and manage business with hotels, restaurants, cafés, caterers, and other institutional customers. The candidate will be responsible for achieving sales targets, acquiring new customers, and maintaining strong relationships with existing accounts.

• Key ResponsibilitiesIdentify and acquire new HORECA customers and business opportunities.
• Manage relationships with hotels, restaurants, cafés, caterers, and institutional clients.
• Achieve monthly sales and revenue targets.
• Conduct regular market visits and generate new leads.
• Present products, negotiate prices, and close sales.
• Take orders and ensure timely delivery and customer satisfaction.
• Monitor competitor activities, pricing, and market trends.
• Maintain regular follow-ups with customers and ensure repeat business.
• Coordinate with distributors, supply chain, and internal teams for order fulfillment.
• Prepare daily/weekly sales reports and update customer information.
• Ensure timely collection of outstanding payments from customers.
• Required SkillsGood communication and negotiation skills.
• Strong customer relationship management skills.
• Good knowledge of the local market.
• Target-oriented and self-motivated.
• Ability to generate leads and convert them into business.
• Good presentation and interpersonal skills.
• Basic knowledge of MS Office/CRM applications.
• QualificationGraduate in any discipline.
• Experience in HORECA / FMCG / Food & Beverage / Institutional Sales will be preferred.
• Candidates with relevant B2B sales experience can also be considered.
• Preferred Candidate Profile1–4 years of experience in HORECA/B2B sales.
• Experience handling hotels, restaurants, cafés, caterers, or institutional accounts.
• Willingness to travel extensively within the assigned territory.
• Valid two-wheeler and driving licence preferred.
• Key Performance IndicatorsMonthly sales achievement.
• New customer acquisition.
• Customer retention and repeat business.
• Distribution and market coverage.
• Collection and outstanding control.