Channel Sales Executive

INTERNAL JOB PROFILE - CHANNEL PARTNER SALESDesignation: Channel Partner Sales Executive / Manager

Alternative Titles: Channel Sales Executive, Channel Development Executive, Dealer Development Executive, Distributor Sales Executive, Channel Sales Manager

Department: Sales & Business Development

Role Type: B2B Channel Sales / Field Sales

Reporting: Sales Manager / Business Head

Job SummaryResponsible for developing, activating and managing dealers, distributors and channel partners to generate sustainable B2B business for Swift Technoplast across assigned markets.

1. Job DescriptionIdentify and appoint suitable dealers/distributors in assigned territories.
2. Generate business through existing and newly developed channel partners.
3. Regularly visit and engage channel partners to understand market opportunities.
4. Train partners on products, applications, pricing and value proposition.
5. Generate enquiries, quotations, orders and follow-ups through the channel.
6. Monitor partner-wise sales, pipeline, payment and business activity.
7. Coordinate with CRM, production, dispatch, accounts and other departments.
8. Develop relationships with end customers through channel partners where required.
9. Identify competitor activity, market gaps and new product opportunities.
10. Maintain accurate sales reports, partner data and follow-up records.

• Core CompetenciesChannel partner development
• B2B sales and negotiation
• Dealer/distributor relationship management
• Lead generation and conversion
• Territory development
• Sales forecasting and follow-up
• Commercial understanding
• CRM and reporting discipline

Mindset & Success PersonaThe candidate should demonstrate:

• Ownership for assigned territory and numbers
• Consistent follow-up without excessive supervision
• Ability to build professional partner relationships
• Commercial thinking rather than relationship-building alone
• Willingness to travel and meet partners
• Ability to convert partner activity into measurable business
• Honest reporting of pipeline, challenges and market feedback

Preferred Industry ExperienceIndustrial B2B products, plastic products, material handling, packaging, engineering products, safety products, construction products, industrial consumables or related channel-driven businesses.

Comparable IndustriesMaterial handling, industrial packaging, automotive components, electrical products, hardware, building materials, industrial equipment, safety products, engineering products and other B2B dealer/distributor businesses.

EducationGraduate preferred. Diploma/technical qualification may be considered where supported by strong relevant sales experience.

Ideal Relevant ExperienceApproximately 3-7 years in channel sales, dealer development, distributor management or B2B field sales.

• Behaviours We Should See in InterviewGives specific examples of developing inactive/new partners.
• Explains sales numbers with actual business actions.
• Can distinguish partner relationship from partner productivity.
• Demonstrates systematic follow-up.
• Handles rejection and delayed decisions professionally.
• Uses data to review territory and partner performance.
• Takes ownership rather than blaming pricing, product or internal teams.

Preferred EnvironmentFast-moving, target-driven B2B manufacturing environment requiring regular field visits, internal coordination and measurable sales accountability.

Key Search KeywordsChannel Sales, Channel Partner, Dealer Development, Distributor Sales, Dealer Sales, B2B Sales, Channel Development, Territory Sales, Industrial Sales, Partner Management.

Candidate Titles to SearchChannel Sales Executive, Channel Sales Manager, Dealer Development Executive, Dealer Sales Executive, Distributor Sales Executive, Territory Sales Executive, B2B Sales Executive, Business Development Executive.

Suitable Posting ChannelsIndeed, Naukri, LinkedIn, regional sales recruitment networks and relevant industrial/B2B sales communities.