Telecaller

Job Title: Telecaller – Fundraising & Donor Acquisition ExecutiveJob DescriptionWe are looking for a confident, persuasive, responsible, and target-oriented Telecaller to support our organisation’s fundraising activities. The candidate will be responsible for contacting potential donors, explaining the organisation’s mission and activities, generating interest in fundraising initiatives, following up with prospective donors, and converting potential leads into confirmed donations.

The ideal candidate should have good communication skills, a positive attitude, and the ability to build trust with donors, handle objections professionally, and achieve fundraising targets through effective calling and follow-up.

• Key Responsibilities1. Outbound Calling & Lead GenerationMake outbound calls to potential donors using the contact database and leads provided by the organisation.
• Introduce the organisation, its mission, objectives, social initiatives, and fundraising activities.
• Explain fundraising campaigns and the impact of donations on beneficiaries and programmes.
• Identify potential donors who are interested in supporting the organisation.
• Generate new fundraising opportunities through calls, referrals, and follow-ups.
• Understand donor interests, willingness to contribute, and potential donation capacity.
• Maintain a professional, polite, and convincing approach during every call.
• 2. Fundraising & Donor ConversionPersuade potential donors to support the organisation through donations and fundraising campaigns.
• Clearly communicate donation requirements, campaign objectives, and available contribution options.
• Build trust and establish positive relationships with prospective donors.
• Address donor questions, concerns, and objections professionally.
• Explain the donation process and guide interested donors through the next steps.
• Convert interested prospects into confirmed donors and successfully close fundraising leads.
• Follow up with interested donors until a clear outcome is achieved.
• Encourage repeat donations and long-term donor engagement where appropriate.
• Coordinate with the concerned team to ensure successful completion of the donation process.
• Ensure that all fundraising communication is honest, transparent, and aligned with organisational policies.
• 3. Lead Management & Follow-upMaintain and update the donor lead database regularly.
• Record call details, donor responses, interest levels, follow-up dates, and lead status.
• Classify leads as new, interested, follow-up required, converted, not interested, or unreachable.
• Schedule follow-up calls and ensure timely communication with prospective donors.
• Prioritise high-potential leads and follow up consistently to improve conversion rates.
• Maintain a systematic record of all calling activities and lead outcomes.
• Ensure that no interested donor lead is missed due to poor follow-up.
• Update the CRM, MS Excel sheet, or other lead management system used by the organisation.
• 4. Donor Relationship ManagementBuild professional and positive relationships with existing and prospective donors.
• Respond to donor queries regarding the organisation, fundraising campaigns, and donation procedures.
• Provide accurate information about the organisation and its activities.
• Coordinate with the administration, fundraising, and accounts teams when donor assistance is required.
• Share donation confirmation details or coordinate acknowledgements as per organisational procedures.
• Maintain donor confidentiality and handle personal information responsibly.
• Ensure respectful communication and honour requests from individuals who do not wish to receive further calls.
• 5. Reporting & Performance TrackingMaintain daily calling records, including total calls made, connected calls, interested leads, follow-ups, and converted donors.
• Prepare daily, weekly, and monthly fundraising activity reports.
• Track lead conversion rates and fundraising performance.
• Monitor pending leads and follow-up commitments.
• Share daily updates with the reporting manager regarding progress, challenges, and expected conversions.
• Work towards assigned calling, lead conversion, and fundraising targets.
• Identify challenges in donor conversion and suggest improvements to the calling approach.
• Ensure accurate and timely reporting of all calling and fundraising activities.
• 6. Coordination & TeamworkCoordinate with the fundraising team and management to understand campaign objectives and targets.
• Work with the accounts or authorised donation-processing team to verify donation completion.
• Escalate complex donor queries or complaints to the appropriate team.
• Participate in team meetings, campaign briefings, and fundraising training sessions.
• Follow the organisation’s calling scripts, communication guidelines, and reporting procedures.
• Perform other calling, fundraising, and donor coordination activities as assigned by management.
• Required SkillsGood verbal communication and convincing skills.
• Ability to explain information clearly over the phone.
• Confidence in speaking with new people and approaching potential donors.
• Strong persuasion, negotiation, and lead-closing skills.
• Ability to handle objections, rejections, and difficult conversations professionally.
• Good listening, relationship-building, and follow-up skills.
• Basic computer knowledge and proficiency in MS Excel, email, and data entry.
• Ability to maintain accurate lead records and prepare basic reports.
• Target-oriented mindset with a focus on donor conversion and fundraising results.
• Good time management, discipline, and organisational skills.
• Ability to work independently and as part of a fundraising team.
• Willingness to make regular outbound calls and follow up with prospective donors.
• EligibilityEducation: 12th Pass / Graduate.
• Experience: Freshers and experienced candidates can apply. Experience in telecalling, fundraising, sales, customer service, or donor acquisition will be an advantage.
• Languages: Hindi and basic English; knowledge of the local language is an advantage.
• Computer Skills: Basic knowledge of MS Office, MS Excel, email, and data entry.

Preferred CandidateA confident, sincere, energetic, and result-oriented individual who can communicate effectively with potential donors, explain fundraising initiatives, build trust, handle objections, and convert interested prospects into confirmed donations. The candidate should be comfortable with outbound calling, regular follow-ups, maintaining lead records, and working towards assigned fundraising targets.

Performance ExpectationsThe candidate will be evaluated based on:

• Number of outbound calls and meaningful conversations.
• Number of qualified and interested donor leads generated.
• Follow-up consistency and lead management.
• Lead-to-donor conversion rate.
• Number of confirmed donors and fundraising outcomes.
• Accuracy of calling records and timely submission of reports.
• Quality of donor communication and relationship management.

Job TypeFull-time

Overall RoleThe primary responsibility of the Telecaller – Fundraising & Donor Acquisition Executive is to identify potential donors, contact them, explain fundraising opportunities, follow up with interested prospects, and close leads by converting them into confirmed donors. The candidate must focus on both the quality of donor relationships and measurable fundraising results while maintaining transparency, professionalism, and accurate records.