Content Creator

HIRING — CONTENT CREATOR

Original Gangster × Sanatan Sanctuary

We’re building a small, ambitious in-house social media team to create content for two very different but equally distinctive brands.

We’re looking for someone who is creative, proactive, social-media native, comfortable experimenting, and willing to get hands-on.

This is not a role where you simply schedule posts or wait for a brief. We want someone who can understand the brand, come up with ideas, create content, shoot, edit, track performance and help grow our social media presence.

BEFORE YOUR INTERVIEW

Please review our brand profiles carefully before your interview.

Understanding the brands, their existing content, visual language, audience and positioning is an important part of the interview process.

• SANATAN SANCTUARYGMB: https://share.google/bSI25vk2lhMx0QgP7
• Instagram: https://www.instagram.com/sanatansanctuary_
• YouTube: https://youtube.com/@sanatansanctuaryindia
• Website: https://sanatansanctuary.com
• ORIGINAL GANGSTERInstagram — Asia: https://www.instagram.com/originalgangster.asia
• Instagram — India: https://www.instagram.com/originalgangster.in
• Website: https://originalgangsterindia.com/

THE ROLEWe’re looking for a Social Media Executive + Video Content Creator who understands content, culture and the internet.

You should understand what makes people stop scrolling, watch, engage, share and remember a brand.

This role combines social media management, content strategy, creative ideation, shooting and short-form video creation.

You will work closely with the team to create content for both Original Gangster and Sanatan Sanctuary.

• RESPONSIBILITIESSOCIAL MEDIAManage the day-to-day social media activities for both brands.
• Plan and maintain content calendars.
• Research Instagram, YouTube and emerging social media trends.
• Identify trending formats, sounds, memes, topics and content styles.
• Develop content ideas, hooks, captions and campaign concepts.
• Write engaging captions, copy and social media content.
• Help build and maintain the personality and voice of both brands.
• Research competitors and relevant brands for inspiration and insights.
• Assist with social media campaigns, launches and advertisements.
• Coordinate with the creative team to ensure content is delivered on time.
• CONTENT CREATION

Come up with original Reel and short-form video ideas.

• Develop concepts based on current trends as well as original brand ideas.
• Shoot content using a phone and/or camera.
• Plan and assist in executing content shoots.
• Create Reels, Shorts and other social-first video content.
• Edit short-form videos for Instagram and YouTube.
• Create engaging hooks, cuts, transitions and storytelling formats.
• Create video content for both organic social media and paid advertisements.
• Repurpose existing footage into multiple pieces of content.
• Help develop recurring content series and formats.
• Experiment with different styles, formats and creative approaches.
• Participate in brainstorming sessions and creative planning.
• PERFORMANCE & ANALYTICSMonitor content performance and identify what is working and what isn't.
• Track views, reach, engagement, shares, saves and other relevant metrics.
• Understand audience behaviour and use insights to improve future content.
• Suggest new ideas based on performance data.
• Continuously test different hooks, formats and content styles.

WHAT WE'RE LOOKING FORWe want someone who is more than a social media manager.

You should be someone who can look at a Reel and think:

“Why did this work?”

And then:

“How can we make something better?”

You should be:Creative — You constantly have ideas and aren't afraid to think differently.

Proactive — You don't need to be told what to do every minute. You see opportunities and act on them.

Social-Media Native — You understand how people actually consume content today.

Hands-On — You're willing to shoot, edit, write, plan and execute.

Trend-Aware — You know what's happening on Instagram, YouTube and the wider internet.

Camera Comfortable — You don't need to be an influencer or actor, but you should be comfortable appearing on camera when required.

A Team Player — You'll work closely with designers, management and other members of the creative team.

Experimental — You're willing to test ideas, take risks and occasionally fail.

Adaptable — You can understand and communicate the different identities of Original Gangster and Sanatan Sanctuary.

Curious — You're constantly looking for new references, trends, ideas and ways to improve.

• SKILLS WE VALUEStrong understanding of Instagram and YouTube.
• Strong understanding of Reels and short-form content.
• Good content ideation and storytelling skills.
• Strong communication and copywriting skills.
• Basic to good video shooting skills.
• Good short-form video editing skills.
• Knowledge of CapCut, Premiere Pro, After Effects or equivalent tools.
• Understanding of social media analytics and insights.
• Ability to identify trends early.
• Good organisational and project-management skills.
• Ability to work under deadlines.
• Strong attention to detail.
• Ability to work independently as well as part of a team.
• BONUS SKILLSBasic graphic design.
• Canva / Photoshop knowledge.
• Experience with Meta Business Suite.
• Experience with social media advertising.
• Experience managing a brand's social media account.
• Experience creating paid ad creatives.
• Experience with YouTube Shorts.

WHAT THIS JOB IS NOTThis is not a typical “schedule posts and go home” social media job.

We are building a creative team.

If you enjoy:

• Coming up with crazy ideas
• Making Reels
• Shooting content
• Editing videos
• Understanding trends
• Writing captions
• Brainstorming
• Experimenting
• Creating content that people actually want to watch
• Seeing your ideas go live
• Being involved from idea → shoot → edit → publish → analyse

You’ll probably enjoy working with us.

INTERVIEW PROCESSCandidates should come prepared to discuss:

1. What you understand about Original Gangster.
2. What you understand about Sanatan Sanctuary.
3. What you think each brand is doing well on social media.
4. What you would change or improve.
5. At least 3 content ideas for each brand.
6. Examples of your previous work / portfolio.
7. At least one Reel or content idea that you personally developed and executed.

• PLEASE BRING / SHOWPrevious social media accounts/projects you've worked on.
• Reels and short-form videos you've created.
• Videos you have shot.
• Video editing work.
• Campaigns or content ideas you've developed.
• Examples of captions/copy you've written.
• Any successful content and its performance/analytics.
• Personal or experimental projects are also welcome.

Your portfolio is more important to us than a fancy CV.

EXPERIENCEExperience is preferred, but talent, creativity and attitude matter more than years of experience.

Freshers with a strong portfolio and a genuine understanding of social media are welcome to apply.

Show us what you can do.

WORK DETAILSLOCATION3rd Floor, B, 59/5, Block B, Naraina Industrial Area Phase 2, Naraina, New Delhi, Delhi — 110028

WORK TYPE In-office

Monday to Saturday | 10:00 AM – 7:00 PM

SALARY₹15,000 – ₹25,000 per month

Salary will depend on experience, skills, portfolio and overall fit for the role.

HOW TO APPLYPlease send your:

CV + Portfolio / Work Samples

Silky

to: 8800620129