Sales Support Coordinator

Job Description – Sales Coordinator

Department: Sales & Business Development

Employment Type: Full-Time

Location: Badli Industrial Area, Rohini Sector 18

Industry: Electrical / Electrical Products Manufacturing

About the Role

We are looking for an experienced Sales Coordinator with a strong Electrical technical background and practical knowledge of sales, customer handling, follow-ups and order coordination.

The ideal candidate should have an ITI/Diploma in Electrical Engineering, relevant experience in Electrical Sales, and excellent English communication skills. The candidate must be confident in dealing with customers and capable of independently handling sales enquiries, quotations, follow-ups and order coordination.

Key Responsibilities

• Handle sales enquiries received through Phone, Email, WhatsApp and other channels.
• Understand customer requirements and provide appropriate information about electrical products.
• Prepare and send quotations, offers and other sales-related documents.
• Regularly follow up with customers for enquiries, quotations, negotiations and order confirmation.
• Maintain proper records of enquiries, quotations, follow-ups and orders.
• Coordinate with Sales, Production, Purchase, Stores, Dispatch and Accounts for smooth order execution.
• Coordinate with customers regarding order status, delivery schedules and dispatches.
• Follow up with customers for pending payments in coordination with the Accounts/Sales team.
• Maintain customer and sales data in ERP/CRM and Excel.
• Prepare daily/weekly sales and follow-up reports.
• Support the sales team in achieving sales targets and improving enquiry-to-order conversion.
• Maintain strong relationships with existing customers and ensure regular follow-ups for repeat business.
• Identify potential business opportunities and support the sales team in generating new business.
• Ensure timely follow-up on all pending enquiries, quotations and orders.

Electrical & Technical Knowledge

The candidate must have a good understanding of:

• Basic Electrical Engineering concepts
• Electrical products, components and terminology
• Product specifications and applications
• Understanding customer technical requirements
• Reading and understanding basic technical/product specifications
• Quotation and commercial understanding
• Order processing and Purchase Orders
• Electrical product sales and B2B sales process

Experience in selling Electrical Panels, Switchgear, Capacitors, Electrical Components, Automation Products, Power Products or other Industrial Electrical Products will be highly preferred.

Sales Knowledge & Skills

The candidate should have practical knowledge of:

• Sales enquiry handling
• Customer requirement understanding
• Quotation preparation
• Regular customer follow-up
• Negotiation and convincing skills
• Order closing
• Customer relationship management
• B2B sales
• Order processing and coordination
• Dispatch and delivery coordination
• Payment follow-up
• Repeat business and customer retention

Communication Skills

Excellent communication skills are mandatory for this position.

The candidate should:

• Have good verbal and written communication skills.
• Have good command over English communication.
• Be comfortable communicating with customers in English through phone calls, emails and WhatsApp.
• Be able to understand customer requirements and explain products clearly and professionally.
• Have a confident, professional and convincing communication style.
• Have good Hindi communication skills as well.

Qualification

• ITI / Diploma in Electrical Engineering – Mandatory/Preferred
• Electrical / Electrical & Electronics background will be strongly preferred.
• Candidates with a relevant Electrical technical qualification along with sales experience will be given preference.

Experience

• 2–5 years of relevant experience in Sales / Sales Coordination in the Electrical Industry.
• Experience in B2B Electrical Sales will be highly preferred.
• Candidate should have hands-on experience in customer handling, quotations, follow-ups and order conversion.
• Candidates with only general coordination experience and without Electrical Sales experience will not be preferred.

Computer Skills

• Good knowledge of MS Excel and MS Word
• Good knowledge of Email and WhatsApp communication
• Working knowledge of ERP / CRM software
• Ability to maintain sales records and prepare reports

Key Performance Areas (KPIs)

• Timely handling of sales enquiries
• Follow-up efficiency
• Quotation-to-order conversion
• Enquiry-to-order conversion
• Customer response and relationship management
• Pending quotation follow-up
• Order processing accuracy
• Timely coordination with internal departments
• Payment follow-up
• Support in achieving sales targets

Ideal Candidate

The ideal candidate will be someone who has:

Electrical Technical Knowledge + Sales Experience + Excellent English Communication + Strong Follow-up Skills + Customer Handling Skills + Good Coordination Ability

The candidate should be capable of independently managing the complete sales coordination cycle:

Enquiry → Requirement Understanding → Quotation → Follow-up → Negotiation → Order Confirmation → Internal Coordination → Dispatch → Payment Follow-up

Preference will be given to candidates who have an ITI/Diploma in Electrical Engineering and prior experience in selling electrical/industrial products.