SEO Specialist

Company Information

We're an internet company based in Saket, New Delhi, building a portfolio of online products across study/focus, astrology & Yogiai, along with legal AI.

Our flagship product is StudyMates — a silent virtual study platform where people log in, turn on their cameras, and work together in real time. No talking. No chat. No distractions. Just the quiet accountability of being seen, helping people stay focused and productive.

We're now scaling our brand and content across all our products, and we're looking for a creative editor who understands how to produce engaging, high-retention short-form videos.

# SEO Specialist — Yogi AI (Performance marketing experience a strong plus)*

**[Location — Saket. Delhi NCR / Remote] · [Full-time / Contract] · [Reports to: Karan, Founder]**

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## About Yogi AI

Yogi AI turns your birth chart into a conversation. Text or talk to your Kundli about love, money, career, and timing, and get answers grounded in your real planetary positions — not generic sun-sign horoscopes. Behind the chat sits a full astrology dashboard: daily Cosmic Alignment scores, Panchang and Choghadiya timing, a Dasha timeline, 100-year life curves, and more — all computed from real sidereal astronomy. We're building for India and the diaspora, in English and Hindi.

We're looking for someone to own organic growth as we scale this from a strong product into a category-defining one.

## The role

This is an *SEO-first* role. You'll own how Yogi AI shows up in Google and, increasingly, in AI answer engines (ChatGPT, Perplexity, AI Overviews). If you also know your way around paid performance marketing, that's a real advantage for us and will shape how the role grows — but it's not a requirement to apply.

You won't be starting from zero. We already have a documented content strategy (editorial calendar structure, keyword-to-pillar mapping, a compliant approach to AI-assisted content production) and a technical SEO spec (meta tags, structured data, sitemap/robots architecture) ready to execute against. You'll be the person who takes that from spec to shipped, and who keeps building on it.

## What you'll own

*Organic search strategy*

- Keyword research and mapping to Yogi AI's content pillars (chart readings, daily timing, Dasha/timing guidance, compatibility, numerology, and more) — *across both domestic (India) and international markets.*Search intent, terminology, and competitors differ by geography (e.g. "kundli" vs "birth chart," ₹ vs $ pricing intent, India-specific festivals/muhurats vs diaspora-focused content), so this means running genuinely separate keyword research per market, not translating one list

- Building and running the content calendar — balancing genuinely fresh, data-backed pages (daily Panchang/Choghadiya-style content) with deeper evergreen editorial content

- Working with AI drafting tools and applying real editorial judgment — every published page needs a human review pass, not just a publish button. We take Google's scaled-content-abuse policy seriously and won't compromise site health for short-term volume.

- Tracking rankings, organic traffic, and — increasingly — citations inside AI-generated answers (GEO)

*Technical SEO*

- Implementing and maintaining meta tags, Open Graph/Twitter Card tags, and JSON-LD structured data across the marketing site and blog (we have a written spec ready to go)

- Owning sitemap.xml, robots.txt, canonicalization, and indexing hygiene in Google Search Console

- Monitoring Core Web Vitals and flagging page-experience issues to the dev team

- Working directly with our development workflow (we build with Claude Code) to get technical fixes shipped — you don't need to write the code yourself, but you need to be able to spec exactly what's needed

*Content operations*

- Managing a content calendar across English and Hindi

- Briefing and reviewing AI-assisted drafts for accuracy, voice, and real usefulness — Yogi AI's brand voice is confident and plain-spoken, not mystical-vague

- Making sure every piece of astrology content is accurate to the underlying methodology (Vimshottari Dasha, Ashtakavarga, Lahiri sidereal astronomy, etc.) — you don't need to be an astrologer, but you need to care about getting it right

## Added bonus: performance marketing

If you've run paid acquisition — Google Ads, Meta/Instagram ads, or similar — tell us. It's not required for this role, but candidates who can move fluidly between organic and paid (understanding funnel economics, LTV/CAC, landing page conversion, retargeting) will be considered for a broader growth marketing scope and compensated accordingly. We'd rather find one person who can eventually own full-funnel acquisition than hire twice.

## What you'll need

- 2–5 years of hands-on SEO experience, with real, verifiable results (rankings, traffic growth, or organic-driven revenue you can speak to)

- Working knowledge of both on-page/content SEO and technical SEO fundamentals (schema markup, Core Web Vitals, crawlability/indexing)

- *Advanced, hands-on understanding of SEO automation and tooling* — not just knowing tools exist, but having actually built or run automated workflows: rank-tracking dashboards, crawl audits (Screaming Frog or similar), automated technical-SEO monitoring, bulk schema/meta-tag generation, or scripted reporting pipelines (Python, Search Console API, Ahrefs/SEMrush API, or similar). You'll be running and improving our content-automation pipeline directly, so this isn't a nice-to-have — you should be able to look at a manual SEO process and know how to automate the parts that don't need a human judgment call.

- Comfort with Google Search Console, GA4, and at least one keyword/rank-tracking tool (Ahrefs, SEMrush, or similar)

- *Experience researching and ranking for more than one geography* — you understand that domestic and international audiences search differently, and know how to handle the technical side too (hreflang, geo-targeting in Search Console, currency/language-aware landing pages)

- Strong writing and editing instincts — you can tell the difference between content that's technically optimized and content that's actually good

- Experience directing or reviewing AI-assisted content production, with a clear sense of where AI drafts need a real human pass

- Comfortable working directly with a small, fast-moving founder-led team and translating strategy into a written spec a developer can implement

## Nice to have

- Performance marketing / paid acquisition experience (see above)

- Familiarity with app-based or subscription products (understanding of trial funnels, paywalls, in-app upgrade flows)

- Genuine interest in or knowledge of Vedic astrology, Indian spiritual/cultural content, or the diaspora audience

- Experience with GEO / optimizing for citation in AI-generated answers

## How we work

Small team, high context, low bureaucracy. You'll get real specs to work from (not vague briefs), and you're expected to push back or flag gaps when something doesn't hold up — especially anything that risks the site's long-term standing with Google for a short-term traffic bump. We'd rather grow slower and cleanly than fast and risk a penalty.

Location: Saket, New Delhi (Work from Office)

Employment Type: Full-time

Experience: 2+ Years

Salary: ₹28,000 – ₹30,000 per month

Both genders are allowed

Distance - Prefer applications from within 25km of location

## To apply

[Application instructions — email / form link / portfolio requirements]

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Compensation: [range, to be filled in]. Adjust seniority (Specialist / Manager / Lead) and comp band based on the performance-marketing overlap a given candidate brings.