Social Media Executive

Social Media Executive

Department: Marketing & Social Media

Employment Type: Full-Time

Location: Kirti Nagar, Delhi

About the RoleWe are looking for a proactive, creative, and organized Social Media Executive to take ownership of our day-to-day social media presence and community communication.

This role will involve managing social media platforms, coordinating content publishing, engaging with the audience, managing WhatsApp communities and broadcasts, responding to leads and queries, and ensuring the brand maintains a consistent and engaging online presence.

The ideal candidate should understand how social media works, be comfortable communicating with audiences, and have the ability to manage both content execution, community engagement, and lead communication independently.

• Key ResponsibilitiesManage day-to-day social media activities across Instagram, WhatsApp, and other relevant platforms.
• Plan, schedule, and publish social media content according to the content calendar.
• Coordinate with the content, design, and marketing teams to ensure timely content delivery.
• Manage Instagram DMs, comments, replies, and audience interactions.
• Respond promptly and professionally to all lead queries and enquiries received across Instagram, WhatsApp, and other relevant platforms.
• Understand the requirements of incoming leads, provide relevant information, and guide them towards the appropriate service, offer, or next step.
• Follow up with interested leads and coordinate with the sales team wherever required to ensure potential opportunities are not missed.
• Contribute directly to generating and converting social media enquiries into business opportunities and revenue.
• Maintain proper records of incoming leads, their status, follow-ups, and conversions.
• Manage WhatsApp communities, groups, and broadcasts.
• Plan and execute WhatsApp communication for announcements, campaigns, offers, updates, and content.
• Actively engage with the audience and maintain a strong community presence.
• Monitor comments, DMs, community conversations, audience sentiment, and incoming enquiries.
• Identify opportunities to increase engagement, reach, community participation, and lead generation.
• Maintain a consistent brand voice across all social media and community touchpoints.
• Track content performance and basic social media metrics such as reach, engagement, views, shares, saves, follower growth, enquiries, and leads generated.
• Provide regular insights on what content and communication are performing well and contributing towards business growth.
• Coordinate with the team for campaigns, launches, collaborations, and other social media activities.
• Ensure all scheduled content is published accurately and on time.
• Maintain basic records of content, campaigns, community activities, leads, and performance.
• Ensure no important message, lead, comment, enquiry, or follow-up is missed.
• Proactively identify potential business opportunities from conversations, comments, DMs, communities, and social media interactions.
• RequirementsGood understanding of Instagram, WhatsApp, and social media platforms.
• Strong written communication and interpersonal skills.
• Understanding of social media content, engagement, audience behaviour, and lead communication.
• Ability to communicate professionally with potential customers and understand their requirements.
• Ability to manage multiple tasks, conversations, leads, and follow-ups simultaneously.
• Good organizational and time-management skills.
• Basic understanding of social media analytics and performance metrics.
• Ability to coordinate effectively with content, design, marketing, and sales teams.
• Proactive approach with strong ownership of assigned responsibilities.
• Previous experience in social media management, community management, digital marketing, sales coordination, or customer communication will be preferred.
• Basic knowledge of tools such as Meta Business Suite, Canva, scheduling platforms, WhatsApp Business, or similar tools will be an advantage.
• Key SkillsSocial Media Management
• Community Management
• Instagram Management
• WhatsApp Community Management
• WhatsApp Broadcasting
• Content Scheduling & Publishing
• Audience Engagement
• Lead Management & Communication
• Lead Follow-up
• Social Media Analytics
• Content Coordination
• Customer & Community Communication
• Campaign Coordination
• Brand Communication
• Basic Sales & Conversion Understanding

What We’re Looking ForWe are looking for someone who can own the brand's social media presence, not someone who simply uploads posts and replies to messages.

You should be responsive, organized, creative, proactive, and comfortable working with people. You should understand that social media is a combination of content, communication, consistency, community, and business growth.

Your responsibility will be to ensure the brand is active, engaging, responsive, professionally represented, and commercially effective across every platform.

A key part of this role will be ensuring that every genuine enquiry is handled properly, every potential lead receives timely communication, and social media efforts ultimately contribute towards generating revenue for the business.