Digital Marketing And Content Manager

Digital Marketing & Content ManagerCompany: Hanux Learning

Location: Noida, Uttar Pradesh

Job Type: Full-Time

Work Mode: Work from Office

Working Days: 5 Days a Week

Salary: ₹15,000 – ₹25,000 per month

Experience: 2–5 Years Preferred

Education: Graduate

Department: Marketing

Job DescriptionHanux Learning is a fast-growing EdTech and professional training company looking for a creative, AI-savvy, proactive, and result-oriented Digital Marketing & Content Manager to strengthen our online presence, build brand visibility, create engaging content, and generate quality leads.

The ideal candidate should be comfortable managing multiple digital marketing channels, creating marketing content, coordinating with trainers and designers, updating website content, supporting YouTube growth, and using modern AI tools to improve content creation and marketing productivity.

The selected candidate will initially work for 7 days in the night shift to understand Hanux Learning's business model, international audience, sales process, training programs, customer requirements, and internal workflow. After the initial training period, the candidate will move to the regular day shift.

• Key ResponsibilitiesDevelop and execute digital marketing strategies to increase brand awareness, engagement, website traffic, and lead generation.
• Manage Hanux Learning's social media presence across platforms such as LinkedIn, Instagram, Facebook, YouTube, and other relevant channels.
• Plan and maintain weekly and monthly social media and content calendars.
• Create engaging posts, captions, marketing copies, promotional content, blogs, email content, video scripts, and website content.
• Coordinate with trainers, designers, video editors, sales teams, and management to create relevant marketing materials.
• Create content around professional certifications, IT training, career development, corporate training, and industry trends.
• Support the production and promotion of trainer videos, webinars, educational videos, testimonials, and promotional content.
• Manage and support the growth of the company's YouTube channel.
• Coordinate YouTube video topics, titles, descriptions, thumbnails, keywords, Shorts, and publishing schedules.
• Regularly update website content, course information, landing pages, banners, blogs, offers, and other marketing sections.
• Work with the website/development team whenever technical changes are required.
• Use AI tools such as ChatGPT, Gemini, Canva AI, and other content-generation or marketing automation tools to improve productivity and content quality.
• Research competitors, trending topics, keywords, certification updates, and industry developments.
• Conduct basic SEO research and optimize website and blog content for relevant keywords.
• Support organic and paid lead-generation campaigns.
• Coordinate with the sales team to understand lead quality and improve marketing campaigns accordingly.
• Assist in managing Google Ads, Meta Ads, LinkedIn campaigns, or other paid marketing activities where required.
• Create and optimize landing-page content for marketing campaigns.
• Monitor website traffic, social media performance, campaign results, engagement, and lead-generation metrics.
• Prepare regular marketing performance reports for management.
• Identify new marketing channels and growth opportunities for Hanux Learning.
• Maintain brand consistency across all digital platforms and marketing materials.

Content ResponsibilitiesThe candidate should be able to independently develop or coordinate content such as:

• Social media posts
• Reels and short-video concepts
• YouTube video scripts
• Blogs and articles
• Website content
• Course and certification content
• Promotional creatives
• Email marketing content
• WhatsApp/SMS campaign copy
• Landing-page content
• Trainer introduction content
• Client testimonials and success stories
• Lead-generation campaigns

AI & Technology ExpectationsThe candidate should be comfortable using AI tools as part of the daily marketing workflow.

Preference will be given to candidates who have experience with tools such as:

• ChatGPT
• Gemini
• Canva / Canva AI
• AI content-writing tools
• AI image/video tools
• Google Analytics
• Google Search Console
• WordPress or other CMS platforms
• Meta Business Suite
• LinkedIn
• YouTube Studio
• Google Ads
• Email marketing platforms
• Basic SEO tools

Knowledge of every tool is not mandatory, but the candidate must be technology-friendly and willing to learn new AI and marketing tools quickly.

• Candidate RequirementsGraduate in Marketing, Mass Communication, English, Journalism, Business, IT, or any relevant discipline.
• 2–5 years of experience in digital marketing, content marketing, social media, or a similar role preferred.
• Excellent written and verbal communication skills.
• Strong English content-writing ability.
• Good understanding of digital marketing and social media platforms.
• Creative mindset with the ability to generate new content and campaign ideas.
• Basic understanding of SEO, keywords, website content, and digital analytics.
• Experience coordinating with designers, video editors, developers, or content creators.
• Ability to use AI tools effectively for research, ideation, content creation, and marketing.
• Ability to independently manage multiple tasks and marketing projects.
• Strong ownership, follow-up, organization, and time-management skills.
• Ability to work in a fast-paced and performance-driven environment.

Preferred ExperiencePreference will be given to candidates with previous experience in:

• EdTech
• Education or Training
• Professional Certification Training
• IT / Software Companies
• Digital Marketing Agencies
• Career or Recruitment Platforms
• B2B or B2C Service-Based Businesses

Experience marketing to US, Canada, or other international audiences will be an added advantage.

• Shift & Working ScheduleFull-Time
• Work from Office
• 5 Days Working
• Initial 7 days: Night Shift
• After initial training: Regular Day Shift

Candidates must be comfortable completing the initial night-shift period before transitioning to the regular day shift.

Salary & GrowthSalary: ₹15,000 – ₹25,000 per month, depending on experience, skills, and interview performance.

Hanux Learning offers significant growth opportunities for candidates who demonstrate strong performance, creativity, ownership, and the ability to contribute directly to brand growth and lead generation.

What We Are Looking ForWe are not looking for someone whose role is limited to uploading posts on social media.

We are looking for someone who can think like a marketer, create like a content specialist, use AI intelligently, coordinate effectively with different teams, understand business objectives, and take ownership of Hanux Learning's digital growth.

The ideal candidate should be creative, disciplined, analytical, proactive, and focused on measurable marketing results.