Digital Marketing Specialist

Key Responsibilities

• Campaign Strategy: Plan and execute digital marketing strategies, including SEO/SEM, email, social media, and paid display advertising campaigns. [1, 2, 3]
• Content Creation: Write engaging copy for blogs, websites, social media channels, email newsletters, and ad creatives. [1]
• SEO & Traffic Growth: Optimize website content, landing pages, and overall architecture for search engine rankings (SEO). [1]
• Paid Advertising: Manage and optimize paid campaigns (PPC) across platforms like Google Ads and social media ad managers to maximize return on investment (ROI). [1, 2, 3]
• Data & Analytics: Track web traffic, conversion rates, and key performance indicators (KPIs) using tools like Google Analytics, providing regular performance reports. [1, 2]
• Market Research: Analyze consumer behavior, track competitor marketing tactics, and stay up-to-date with emerging digital trends. [1, 2]

Required Skills and Qualifications

• Education: Bachelor’s degree in Marketing, Mass Communication, English, Business, New Media, or a related field.
• Experience: 1+ years of hands-on experience in digital marketing or a similar growth-focused role.
• Technical Skills: Proficiency in Google Analytics, SEO/SEM best practices, PPC platforms, and email marketing automation tools.
• Soft Skills: Excellent verbal and written communication, strong time management, and creative problem-solving abilities.
• Design Familiarity: Basic knowledge of graphic design or video editing tools (e.g., Canva, Adobe Creative Suite) for campaign assets