Lead Generation Executive

Lead Engagement Executive Lighting & Electrical Sales

About the Role

We are looking for a confident, energetic, and communication-oriented professional to join our team as a Lead Engagement Executive.

The role involves handling incoming leads, understanding customer requirements, qualifying prospects, and converting enquiries into genuine sales opportunities. This is a communication-heavy, inside-sales role that requires extensive interaction with customers over the phone.

The ideal candidate should have strong spoken English, excellent communication skills, a customer-focused approach, and strong follow-up discipline. Candidates with experience in lighting, electrical products, consumer electronics, home appliances, interiors, or related industries will be preferred.

Key Responsibilities

• Contact and follow up with leads generated through marketing campaigns, advertisements, referrals, and other business channels.
• Understand customer requirements, preferences, budget, and intended product application.
• Recommend suitable lighting and electrical products based on customer needs.
• Provide customers with basic product information, pricing, offers, availability, and other relevant details.
• Handle initial customer conversations and qualify leads based on their requirements and purchase intent.
• Convert qualified enquiries into sales opportunities and coordinate with the sales team for further closure.
• Maintain timely and consistent follow-ups with prospects to improve lead conversion.
• Identify high-potential leads and prioritise prospects with strong buying intent.
• Coordinate with the sales team regarding lead handover, quotations, product availability, and customer requirements.
• Maintain accurate records of lead status, customer requirements, conversations, and follow-up activities in the CRM or lead-tracking system.
• Ensure timely follow-up on all active leads and minimise the loss of potential sales opportunities.

Preferred Industry Background

Candidates with experience in any of the following industries will be preferred:

• Lighting and electrical products
• Consumer electronics
• Electrical goods and equipment
• Wires and cables
• Switches and switchboards
• Fans and home electrical appliances
• Home improvement
• Interior products and solutions
• Building materials and finishing products

Candidate Requirements

• Minimum 9 months of relevant experience in sales, inside sales, tele-sales, customer handling, or a similar role.
• Fluency in spoken English is mandatory.
• Strong verbal communication and interpersonal skills.
• Comfortable handling regular and extensive customer calls.
• Confident in communicating with customers, prospects, and decision-makers.
• Ability to understand customer requirements and recommend suitable products.
• Strong follow-up skills with the ability to manage multiple active leads simultaneously.
• Basic understanding of sales processes, lead qualification, and customer relationship management.
• Basic knowledge of MS Excel, Google Sheets, CRM, or lead-tracking tools is preferred.
• Positive attitude, proactive approach, and strong ownership of assigned leads.
• Willingness to learn about lighting and electrical products.

What We Are Looking For

We are looking for someone who genuinely enjoys speaking with customers and building relationships. The ideal candidate should be confident, proactive, organised, persistent, and comfortable spending a significant part of the day on calls.

You should be able to build rapport, understand customer needs, identify buying intent, follow up consistently, and take ownership of moving enquiries towards a sale.

A strong sales mindset, customer-first approach, and willingness to learn about lighting and electrical products will be highly valued.

Key Skills

Inside Sales | Telecalling | Lead Management | Lead Qualification | Lead Conversion | Customer Handling | Sales Follow-up | Customer Relationship Management | Communication Skills | Spoken English | Lighting Products | Electrical Products | CRM | MS Excel | Google Sheets