Lead Generation Specialist
Propseekers RealtyFixed
₹25,000 - ₹35,000
Earning Potential
₹35,000
Fixed
₹25,000 - ₹35,000
Earning Potential
₹35,000
Work from Office
Full Time
Min. 2 years
Good (Intermediate / Advanced) EnglishJob Description
Job Title: Performance Marketing Executive
Experience: 1–4 years
Salary: As per experience + Performance Incentives
About the RoleWe're looking for a Performance Marketing Specialist who can generate high-quality leads for real estate projects through Meta Ads (Facebook/Instagram) and Google Ads (Search + PMax), at the lowest possible CPL. The candidate should have a strong understanding of the real estate lead funnel (residential/commercial), CRM integration, and lead quality optimization.
- Key ResponsibilitiesPlan, launch, and manage Meta Ads and Google Ads campaigns (Lead Gen, Traffic, Conversion campaigns)
- Conduct targeted audience research and segmentation for real estate projects (residential/commercial/plots)
- Optimize CPL without compromising lead quality — adjust daily/weekly budgets and bid strategy
- A/B test ad creatives, copy, audiences, and landing pages
- Set up lead forms (Instant Forms/Google Lead Form Extensions) and integrate with CRM (WhatsApp API, Google Sheets, or CRM tools)
- Prepare daily/weekly reports — CPL, CTR, CPM, Lead Quality Score, ROAS
- Track competitor analysis and market trends
- Coordinate with the sales team to improve lead quality and closing ratio
- Run retargeting campaigns (website visitors, form abandoners, past leads)
- Required SkillsHands-on experience with Meta Ads Manager and Google Ads (Search, Display, PMax, Lead Form Ads)
- Proven track record in real estate lead generation (portfolio/case studies preferred)
- Basic understanding of landing page optimization (Google Tag Manager, Pixel, Conversion API)
- Reporting and data analysis skills in Excel/Google Sheets
- Knowledge of CRM tools (LeadSquared, Zoho, HubSpot, or any CRM)
- Experience with budget allocation and scaling strategy
- Good to HaveKnowledge of WhatsApp Business API / Chatbot integration
- Basic creative designing skills (Canva) for ad creatives
- SEO/Content marketing basics
- Familiarity with real estate developer/channel partner networks
- KPIs (Performance Measured On)Achieving Cost Per Lead (CPL) targets
- Lead-to-Site Visit conversion ratio
- Ad account health and quality score
- ROAS (Return on Ad Spend)
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The candidate should have completed Graduate degree and people who have 2 to 31 years are eligible to apply for this job. You can apply for more jobs in Delhi-NCR to get hired quickly.
The candidate should have Good (Intermediate / Advanced) English skills and sound communication skills for this job.
Both Male and Female candidates can apply for this job.
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