Meta Ads Expert

META ADS EXPERT – JOB DESCRIPTIONCompany: My Work MediaLocation: Remote / Work From Home

Job Type: Full-Time

Department: Performance Marketing

Experience: 1–3 Years

About My Work MediaMy Work Media is a social media marketing agency helping businesses and personal brands grow through Social Media Management, Premium Video Editing, Graphic Designing and Paid Advertising.

We are looking for a Meta Ads Expert who can independently manage and optimize Facebook & Instagram advertising campaigns for our clients.

• Key ResponsibilitiesPlan, create and manage Facebook & Instagram (Meta) Ad Campaigns.
• Run Lead Generation, WhatsApp, Messages, Traffic, Engagement and Conversion campaigns.
• Understand client business goals and create suitable advertising strategies.
• Perform audience research, targeting and competitor research.
• Create and manage different audience segments, including:
• 
  
• Cold Audiences
• Custom Audiences
• Lookalike Audiences
• Retargeting Audiences
• Set up and manage Meta Pixel, Events and Conversion Tracking where required.
• Monitor campaigns daily and optimize:
• 
  
• CPL
• CTR
• CPC
• CPM
• Conversion Rate
• Lead Quality
• Overall Ad Performance
• Conduct A/B testing for creatives, audiences, copy and campaigns.
• Identify underperforming campaigns and take corrective action.
• Scale campaigns when performance is stable.
• Coordinate with the Creative, Video Editing and Social Media teams to develop high-performing ad creatives.
• Suggest new ad concepts, hooks, offers and creatives based on campaign data.
• Maintain proper campaign structure and documentation.
• Prepare regular performance reports for management and clients.
• Analyze campaign data and provide actionable recommendations.
• Stay updated with changes in Meta Ads Manager, targeting, tracking and advertising policies.
• Required SkillsStrong practical knowledge of Meta Ads Manager.
• Experience in running performance-oriented Facebook & Instagram campaigns.
• Good understanding of Lead Generation and Conversion campaigns.
• Strong knowledge of audience targeting and retargeting.
• Understanding of Meta Pixel and conversion tracking.
• Ability to analyze campaign data and make decisions based on performance.
• Good knowledge of ad copy, creative testing and campaign optimization.
• Strong analytical and problem-solving skills.
• Ability to manage multiple client campaigns simultaneously.
• Good communication and reporting skills.

Preferred ExperienceCandidates with experience in advertising for the following industries will be preferred:

• Personal Brands
• Coaches & Consultants
• Astrologers / Numerologists
• Doctors & Wellness Businesses
• Real Estate
• Education
• Finance
• Local Businesses
• Service-Based Businesses
• E-commerce

Performance ExpectationsThe selected candidate will be responsible for managing campaigns with a focus on:

Lead Generation → Lead Quality → Cost Per Lead → Conversion → Campaign Scaling

The candidate should be able to independently identify campaign problems and suggest solutions rather than waiting for instructions.

What We ExpectWe are looking for someone who:

• Takes ownership of campaigns.
• Understands numbers and performance data.
• Can work independently.
• Is comfortable handling multiple client accounts.
• Focuses on business results rather than simply spending the advertising budget.
• Can communicate campaign performance clearly to the team.
• Continuously tests and improves campaigns.

SalarySalary: ₹20,000 – ₹40,000 per month

Salary will depend on experience, skills and previous campaign performance.

Performance-based incentives can be provided based on results and responsibilities.

How to ApplyInterested candidates should share:

1. Updated Resume
2. Previous Meta Ads experience
3. Details of campaigns managed
4. Industries/niches worked with
5. Approximate monthly ad budgets handled
6. Results achieved (CPL, leads, conversions, ROAS, etc.)
7. Portfolio / Case Studies, if available
8. Expected Salary

Apply For:Meta Ads Expert – My Work Media

Company: My Work Media

Email: info@myworkmedia.com

Contact: +91 9716229244

Note: Candidates with practical experience and proven campaign results will be preferred over candidates with only theoretical knowledge.