Performance Marketer

About Us:

Web Spider Solutions is a growth-driven digital marketing agency helping brands scale with data-backed performance campaigns. We partner with ambitious businesses to drive measurable results through smart advertising, creativity, and strategy.

We’re looking for a Performance Marketer who lives and breathes digital ads — someone who can blend analytics with creativity to maximize ROI across Meta and Google platforms.

Your Key Responsibilities

• Strategize, set up, manage, and optimize campaigns across Meta Ads Manager and Google Ads (Search, Display, YouTube, Shopping).
• Conduct audience research, keyword analysis, and A/B testing to improve performance.
• Build and execute full-funnel strategies (TOF, MOF, BOF) to boost awareness, engagement, and conversions.
• Write high-performing ad copies and CTAs, and collaborate with creatives for eye-catching visuals.
• Monitor key metrics (CTR, CPA, ROAS, CPL) and share actionable insights with clear recommendations.
• Run retargeting and lookalike audience campaigns to drive remarketing results.
• Optimize landing pages, conversion paths, and tracking setups (GA4, GTM, Meta Pixel).
• Stay on top of latest ad trends, tools, and algorithm updates.
• Work closely with content, design, and sales teams to achieve marketing goals.

Requirements ✅

• 2–5 years of proven experience in Meta & Google Ads with measurable results.
• Strong grasp of performance marketing, media buying, and CRO (Conversion Rate Optimization).
• Proficiency in Google Analytics 4, GTM, and Meta Business Suite.
• Hands-on with tools like SEMrush, Ahrefs, Hotjar, or similar analytics tools (a plus).
• Strong analytical mindset and creative problem-solving skills.
• Google Ads and Meta Blueprint certifications are an advantage.

Key KPIs You’ll Own 🎯

• ROAS (Return on Ad Spend)
• CPA (Cost per Acquisition)
• CTR (Click-through Rate)
• Conversion Rate
• CAC (Customer Acquisition Cost)

Why Join Us?

• Work with a passionate, data-driven marketing team.
• Creative freedom with performance ownership.
• Opportunity to grow with fast-scaling brands.

⚠️ Important Note:

Only genuinely interested candidates who can join immediately should apply.

Applications without relevant experience or delayed availability will not be considered.