Performance Marketer

Roles & ResponsibilitiesMeta Ads Management:

1. Plan, launch, manage and optimize Facebook and Instagram advertising campaigns.
2. Google Ads Management: Run Google Search, Display, YouTube and other relevant advertising campaigns.
3. Lead Generation: Generate quality leads for book publishing, writing, podcast and other company services.
4. Campaign Strategy: Develop performance marketing strategies based on business goals, target audiences and budgets.
5. Ad Creatives & Copy: Coordinate with the creative and content teams to develop attractive ad creatives, hooks, headlines and ad copies.
6. Landing Page Optimization: Monitor landing pages, forms, conversion rates and user experience to improve lead conversion.
7. Budget Management: Plan and manage advertising budgets while maintaining cost efficiency.
8. Lead Quality Monitoring: Track lead quality, coordinate with the sales team and improve campaign targeting based on feedback.
9. Analytics & Reporting: Monitor CPC, CPM, CTR, CPL, CPA, ROAS and conversion rates.
10. A/B Testing: Test different audiences, creatives, ad copies, campaigns and landing pages.
11. Retargeting: Create remarketing campaigns to target website visitors, existing leads and potential customers.
12. ROI Optimization: Focus on generating profitable business rather than just increasing clicks, impressions or leads.

3. Required SkillsMeta Ads Manager

• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• Pixel & Conversion Tracking
• Landing Page & Funnel Optimization
• A/B Testing
• Excel / Google Sheets
• Marketing Analytics
• Copywriting and Creative Strategy

4. Daily ResponsibilitiesCheck all active advertising campaigns.

• Monitor daily spending and campaign performance.
• Analyze leads and their quality.
• Optimize underperforming campaigns.
• Coordinate with the sales and creative teams.
• Share daily performance reports with management.
• Identify new opportunities to improve conversions.
• 5. Important ExpectationsFocus on business revenue, not just leads and clicks.
• No unnecessary advertising expenditure.
• Maintain transparency in campaign reporting.
• Take responsibility for campaign performance.
• Identify problems and provide actionable solutions.
• Ensure proper tracking of every campaign.

Key Expectation

A Performance Marketer is responsible for the complete marketing equation:

Offer → Hook → Creative → Copy → Campaign → Landing Page → Lead Quality → Sales → Revenue → ROI