Sales & Marketing Manager

Company: Vaardental Department: Sales & Marketing Reports To: Director / Executive Management Location: Noida, Uttar Pradesh

Employment Type: Full-time

Role Overview

Vaardental is seeking an experienced, revenue-driven Senior Sales & Marketing Manager to drive business growth, expand market presence, and lead our sales operations. In this role, you will design and execute strategic sales and marketing initiatives while directly managing, mentoring, and scaling our team of Sales Executives. The ideal candidate possesses strong B2B leadership, a proven track record in hitting target quotas, and familiarity with the dental equipment, laboratory, or clinical technology sector.

• Key Responsibilities1. Sales Strategy & Revenue Growth Develop and execute annual sales plans to achieve revenue, gross margin, and market share targets.
• Identify target accounts, including dental clinics, commercial laboratories, hospital networks, and educational institutions.
• Manage sales forecasting, pipeline analysis, and revenue tracking using online google doc and social medi leads software.
• Lead negotiations for high-value contracts, strategic distribution partnerships, and key account agreements.
• 2. Sales Team Management & Leadership Direct, mentor, and supervise a team of field and inside Sales Executives.
• Establish clear monthly/quarterly KPIs, territory assignments, and individual sales quotas.
• Conduct regular performance evaluations, joint client visits, and continuous training on product solutions and sales methodologies.
• Implement structured workflows for lead assignment, deal tracking, and post-sales handoffs.
• 3. Marketing & Brand Positioning Oversee integrated marketing campaigns to build brand awareness and drive qualified lead generation for the sales pipeline.
• Plan and execute presence at industry trade shows, dental conferences, workshops, and product launch events.
• Analyze competitor pricing, product positioning, and industry trends to inform marketing strategy and promotional offers.
• Collaborate with technical specialists to create marketing materials, digital assets, and client success stories.
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Key Performance Indicators (KPIs)

Objective KPI Target Metric

• Sales Growth % growth in quarterly/annual total sales revenue vs. budget
• Team Performance % of Sales Executives meeting or exceeding individual quota targets
• Pipeline Efficiency Lead-to-close conversion rate and average sales cycle length
• Account Retention Customer renewal rate and up-sell/cross-sell volume on key accounts

Qualifications & Experience

• Experience: 3+ years of professional experience in sales and marketing, with a minimum of 1–2 years in a direct team management role.
• Industry Focus: Background in dental devices, CAD/CAM solutions, medical consumables, or healthcare technology sales is strongly preferred.
• Leadership Skills: Demonstrated success in training, recruiting, and managing sales teams to meet high growth targets.
• Analytical Skills: Strong capability in financial forecasting, territory management, CRM tracking, and market positioning.
• Education: Bachelor’s degree in Business Administration, Marketing, Biomedical Engineering, or a related field (MBA is a plus).

• Compensation & Benefits Competitive base salary accompanied by performance-based bonus and commission structures.
• travel allowance, and professional development support.