SEO Specialist

Job Description — SEO Executive / SEO SpecialistCompany: TripLodge Universe Pvt. Ltd.

Industry: Travel, Tourism & Travel Technology

Job Type: Full-Time | On-Site

Location: Noida, Uttar Pradesh

Department: SEO & Organic Growth

About the RoleTripLodge Universe is looking for a performance-driven SEO Executive / SEO Specialist who can build and execute scalable organic growth strategies for a multi-service travel platform covering Tour Packages, Hotels, Flights, Bus Booking, Destinations, Corporate Travel and B2B Travel Services.

This is not a role focused only on backlinks or keyword rankings. The candidate will be responsible for turning organic search visibility into qualified traffic, enquiries, bookings and measurable business growth.

• Key ResponsibilitiesPerform comprehensive keyword research, competitor analysis, search-intent mapping and SERP analysis.
• Develop SEO strategies for domestic and international tour packages, hotels, flights, buses and destination pages.
• Execute On-Page SEO including titles, meta descriptions, headings, URLs, internal linking, image optimization, content structure and keyword mapping.
• Handle Technical SEO audits covering indexing, crawling, canonicalization, redirects, XML sitemaps, robots.txt, Core Web Vitals, page speed, mobile usability, broken links and duplicate/thin content.
• Work closely with developers to identify and resolve technical SEO issues.
• Plan and optimize SEO landing pages, destination hubs, route pages, category pages and commercial service pages.
• Build scalable SEO architecture without creating low-quality or duplicate programmatic pages.
• Coordinate with content writers to produce useful, search-intent-aligned and conversion-oriented travel content.
• Implement and validate appropriate structured data/schema markup.
• Develop ethical off-page SEO, digital PR, authority-building and link-acquisition strategies.
• Optimize website images, filenames, alt text, compression and WebP/AVIF implementation in coordination with the design/development team.
• Identify content gaps, keyword cannibalization, orphan pages and internal-linking opportunities.
• Monitor Google Search Console indexing, coverage, search performance and technical issues.
• Track performance through GA4, Search Console and professional SEO tools.
• Analyze organic landing-page conversion performance rather than reporting rankings alone.
• Prepare daily/weekly/monthly SEO MIS and actionable growth reports.

SEO Ecosystem to Be ManagedThe specialist should be comfortable working across:

Tour Packages: Destination, family, honeymoon, group, luxury, adventure, pilgrimage, duration and departure-city pages.

Hotels: City hotel pages, hotel categories, location-based pages and property/inventory pages.

Flights: Domestic/international flight hubs, route pages, origin/destination pages, airline and airport-related search opportunities.

Bus: Route, destination and operator-related commercial SEO where genuine inventory and useful information exist.

The role may progressively extend to Visa, Cab, Travel Insurance, Activities, B2B Agent, Corporate and Government Travel SEO.

Required SkillsStrong working knowledge of Google Search Console, GA4, Google Keyword Planner, Screaming Frog and established SEO research/audit platforms such as Ahrefs or Semrush is expected.

Candidate should understand:

On-Page SEO | Technical SEO | Off-Page SEO | Local SEO | Keyword Research | Search Intent | Competitor Research | Internal Linking | Schema | Core Web Vitals | Crawlability | Indexation | Canonicals | Redirects | XML Sitemap | Robots.txt | SEO Content Strategy | Link Building | GA4 | GSC | Conversion Optimization

Basic understanding of HTML, CSS and WordPress/CMS is highly desirable. Candidates capable of coordinating effectively with developers on React or other modern web stacks will have an advantage.

Performance KPIs 🎯Performance will be measured on business-relevant outcomes including:

• Growth in non-branded organic clicks and qualified traffic
• Commercial keywords reaching meaningful SERP positions
• Growth in properly indexed, high-quality commercial pages
• Organic enquiries and booking searches
• Organic lead-to-booking conversion
• Organic booking value / GMV
• Organic gross contribution where attribution is available
• Technical SEO health
• Core Web Vitals and page performance improvement
• Reduction in indexing, duplicate-content and crawl issues
• Landing-page conversion improvement
• Quality and consistency of reporting

The objective is not simply “more pages” or “more traffic.” The objective is profitable organic growth.

ExperiencePreferred: 1–4 years of hands-on SEO experience.

Travel, OTA, hotel, airline, e-commerce, marketplace or high-volume SEO experience will be an advantage.

Freshers may be considered only if they can demonstrate strong practical SEO knowledge through projects, internships or a portfolio.

Ideal CandidateWe are looking for someone who:

• Thinks in terms of traffic → lead → booking → revenue, not rankings alone.
• Can distinguish informational traffic from high-commercial-intent traffic.
• Understands that mass-producing thin pages is not a sustainable SEO strategy.
• Can independently audit a website and prepare an actionable SEO roadmap.
• Is comfortable handling large destination and landing-page ecosystems.
• Uses AI responsibly for research and productivity without publishing generic, inaccurate or duplicated content.
• Can collaborate with content writers, designers, landing-page developers, full-stack developers, marketing and sales teams.

Practical Interview TestShortlisted candidates may be asked to:

Audit one TripLodge Universe page → identify technical/on-page issues → perform keyword and competitor analysis → propose page structure → create an internal-linking plan → explain how the page would generate qualified leads/bookings.

This practical assessment will carry greater weight than theoretical SEO answers.

Suggested Job Post TitleSEO Executive / SEO Specialist – Travel & OTA Organic Growth | TripLodge Universe

Suggested salary band: ₹15,000–₹40,000/month + performance incentive, depending on practical SEO capability, technical knowledge and experience. For a genuinely strong Technical SEO/SEO Specialist profile, keeping flexibility above this range can help attract better candidates.