Sales & Marketing Manager

Position: Sales Manager

Industry: Hospitality – Hotels, Banquets & Resorts

Job SummaryThe Sales Manager will be responsible for driving hotel revenue through corporate sales, banquet bookings, room sales, and business development. The role requires developing strong client relationships, generating new business opportunities, achieving revenue targets, and promoting the hotel's services to maximize occupancy and profitability.

1. Key ResponsibilitiesCorporate Sales & Business Development
2. 
   

• Identify and approach corporate clients, companies, travel agencies, tour operators, and other potential business partners.
• Generate new business opportunities for room bookings, corporate stays, conferences, meetings, and events.
• Build and maintain long-term relationships with existing and prospective clients.

1. Room Sales & Revenue Generation
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• Drive room occupancy and revenue through direct sales and corporate tie-ups.
• Promote room packages, seasonal offers, and hotel facilities to potential clients.
• Coordinate with the Front Office and Revenue/Reservations team to maximize room sales.

1. Banquet & Event Sales
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• Generate leads for weddings, social functions, corporate meetings, conferences, and other events.
• Conduct property visits and client meetings to convert enquiries into confirmed bookings.
• Coordinate with the Banquet, F&B, and Operations teams to ensure smooth execution of events.

1. Client Relationship Management
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• Maintain regular contact with corporate clients and key accounts.
• Handle client enquiries, prepare quotations, negotiate commercial terms within approved limits, and follow up on pending business.
• Ensure client satisfaction and encourage repeat business.

1. Sales Planning & Target Achievement
2. 
   

• Develop sales plans and strategies to achieve monthly and annual revenue targets.
• Conduct market research and competitor analysis to identify business opportunities.
• Monitor sales performance, conversion ratios, and revenue generation.

1. Reporting & Coordination
2. 
   

• Submit daily, weekly, and monthly sales reports to management.
• Maintain records of leads, client visits, enquiries, quotations, and confirmed bookings.
• Coordinate with the GM, Front Office, Reservations, F&B, and other departments for business development and service delivery.

1. Market Development
2. 
   

• Explore new markets, local businesses, corporate hubs, and institutional clients.
• Represent the hotel in client meetings, business networking events, and promotional activities.
• Ensure professional representation of the hotel's brand and services.
• Eligibility CriteriaEducation: Graduate in Hotel Management, Sales & Marketing, Business Administration, or a related field preferred.
• Experience: Minimum 2–5 years of relevant sales experience in the hotel or hospitality industry preferred.
• Experience in corporate sales, room sales, and banquet sales will be an advantage.
• Strong communication, negotiation, presentation, and client-handling skills.
• Good knowledge of the local market and corporate client network.
• Proficiency in MS Excel, email communication, and sales reporting.
• Key Performance Indicators (KPIs)Achievement of monthly and annual sales targets.
• Revenue generated from corporate accounts and room bookings.
• Banquet and event business generated.
• Number of new corporate tie-ups and active accounts.
• Lead conversion ratio and repeat business.
• Timely submission and accuracy of sales reports.
• Collection follow-up and client satisfaction.
• Core CompetenciesBusiness development and networking
• Revenue generation and target orientation
• Negotiation and closing skills
• Client relationship management
• Planning, reporting, and coordination
• Professional communication and problem-solving

Note: The Sales Manager will be expected to achieve assigned business targets, maintain professional conduct, and comply with all company policies and management guidelines.