Digital Marketing Executive

Company – COEPD

Location – Kothrud, Pune

Roles & Responsibility:

•Create digital marketing campaigns

•Ensure consistency in the brand messaging.

•Work with the team to coordinate marketing campaigns.

•Prepare emails and newsletters to send to current customers.

•Launch promotional offers and events to attract new customers.

•Optimize the business website to increase online traffic.

•Follow best practices for social media marketing on different platforms.

•Conduct regular audits for social media and website marketing performance.

•Maintain and monitor online listings across various e-commerce platforms.

•Track marketing metrics and analyze digital data to measure marketing success.

•Expert in Lead Generation.

Digital marketing experience requirements

•Excellent writing skills and verbal communication abilities

•Attention to detail and ability to multitask and manage multiple projects

•Strong analytical thinking and problem-solving abilities

•Capable of identifying, attracting and engaging target audiences

•Up-to-date knowledge of digital marketing trends and developments

•Creative in devising informative, engaging and motivational digital campaigns

•Proven marketing experience on different digital platforms

•Experience with leading and managing social media marketing campaigns

•Knowledge of email, newsletters, push notification and display advertising campaigns

•Ability to use SEO, SEM and marketing databases for promotional purposes

•Proficiency in using website analytics tools, ad serving tools and marketing software