Digital Outreach & Lead Intelligence Executive

Amar Realty is looking for a proactive and digitally skilled Digital Outreach & Lead Intelligence Executive who can help us build a strong digital presence, create meaningful social impact, and develop a continuously growing real estate lead directory.

This is not a traditional digital marketing or paid-advertising role.

The candidate will be responsible for finding and understanding potential customers through digital communities, social platforms, online directories, local networks, public information, business ecosystems, events, groups and other legitimate online sources.

The objective is simple:

Find the right people → understand their relevance and intent → build structured intelligence → create meaningful engagement → generate actionable opportunities for the sales team.

The ideal candidate should enjoy research, social media, people discovery, data collection, networking and technology and should be comfortable converting unstructured online information into an organized and usable lead database.

• Key Responsibilities1. Build & Maintain Real Estate Lead DirectoryResearch and identify potential real estate prospects from legitimate online and offline sources.
• Build and continuously update a structured database of prospective customers, investors, business owners, professionals, families, institutions and other relevant audiences.
• Capture useful information such as:
• Name
• Location
• Profession / business
• Company
• Contact details where legitimately available
• Social profiles
• Property interest
• Investment profile
• Potential buying requirement
• Source of lead
• Lead category
• Buyer-intent signals
• Follow-up status
• Remove duplicate, outdated and irrelevant records.
• Maintain high data accuracy and database hygiene.
• 2. Digital Lead Research & Buyer-Intent DiscoverySearch social media, communities, forums, business networks, public directories and other legitimate digital sources to identify potential real estate opportunities.
• Identify conversations and signals indicating:
• Property buying
• Property investment
• Home upgrade requirements
• Relocation
• New business setup
• Land/property requirements
• Rental-to-purchase transition
• Investment interest
• Local development interest
• Research who is likely to need a property, rather than simply collecting random contacts.
• Categorize leads according to potential relevance and intent.
• Develop repeatable daily methods for discovering new prospects.
• 3. Social Impact & Community BuildingHelp Amar Realty build a meaningful presence within local communities.
• Identify social, educational, professional, business and local-community initiatives where Amar Realty can create genuine value.
• Research community needs and opportunities where the company can contribute.
• Develop digital initiatives that improve brand trust, community engagement and local visibility.
• Identify relevant groups, associations, institutions, professionals and community leaders for relationship building.
• Help create initiatives around topics such as:
• Home ownership awareness
• Local community development
• Financial/property awareness
• Sustainable development
• Local employment and entrepreneurship
• Community events
• Educational initiatives
• Maintain a directory of relevant communities and organizations for future engagement.
• 4. Social Media & Digital OutreachMonitor platforms such as Instagram, Facebook, LinkedIn, YouTube, WhatsApp communities and other relevant channels.
• Identify relevant conversations, communities and audiences around Pune real estate and property requirements.
• Develop organic outreach strategies to build relationships and visibility.
• Assist in creating useful and relevant content for potential customers and communities.
• Engage with audiences professionally and authentically.
• Track conversations and opportunities generated through digital channels.
• 5. Lead Qualification & IntelligenceResearch prospects before forwarding them to the sales team.
• Identify whether a prospect is:
• High potential
• Medium potential
• Low potential
• Unqualified
• Add relevant context to each lead so that the salesperson understands why the person may be a potential customer.
• Identify common patterns among high-quality prospects.
• Continuously improve the company's lead-discovery methodology based on results.

6. Daily Lead Generation ActivityThe candidate will follow a measurable daily workflow.

Typical daily activities may include:

• Discover new prospects.
• Research buyer-intent signals.
• Identify relevant communities.
• Find new organizations / networks.
• Enrich existing records.
• Verify available information.
• Categorize prospects.
• Identify high-priority opportunities.
• Share qualified leads with the sales team.
• Track responses and outcomes.
• Update the lead directory.

The expectation is to build a repeatable lead-generation system, rather than depending on occasional campaigns.

• 7. Data & ReportingMaintain structured lead databases using Excel, Google Sheets, CRM or other approved tools.
• Create daily and weekly activity reports.
• Track:
• New prospects discovered
• Leads researched
• Leads qualified
• Buyer-intent signals identified
• Communities discovered
• Outreach conducted
• Responses received
• Sales-qualified opportunities
• Conversion from research → lead → opportunity
• Identify which sources and methods generate the highest-quality opportunities.
• Recommend improvements to the lead-generation process.

What Success Looks LikeThe successful candidate will help Amar Realty develop a living Lead Intelligence Directory rather than a static contact list.

The system should progressively answer:

Who are our potential customers?

↓

Where can we find them?

↓

What indicates that they may need property?

↓

What type of property may be relevant to them?

↓

How can Amar Realty engage with them meaningfully?

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Which prospects should Sales contact first?

• Requirements & SkillsEssential1–3 years of experience in digital marketing, lead generation, market research, business development, telecalling support, social media, data research or a similar role.
• Strong internet research skills.
• Comfortable using Google Search, Google Maps, social media and online directories.
• Good knowledge of Instagram, Facebook, LinkedIn, YouTube and other digital platforms.
• Good Excel / Google Sheets skills.
• Ability to collect, organize and analyze information.
• Strong attention to detail.
• Good written and verbal communication.
• Ability to identify useful information from large amounts of unstructured data.
• Comfortable working with repetitive research while maintaining accuracy.
• Self-driven and target-oriented.
• PreferredExperience in real estate, property, construction, banking, insurance, finance or B2C sales.
• Experience with lead-generation or market-research tools.
• Basic understanding of CRM systems.
• Knowledge of Google Sheets formulas, filters, sorting and data validation.
• Understanding of social media communities and organic outreach.
• Basic understanding of buyer personas and customer segmentation.
• Ability to identify buyer-intent signals.
• Knowledge of AI tools for research, data organization and productivity.
• Marathi + Hindi + English communication skills would be an advantage for the Pune market.

Important: This Is Not Primarily a Paid-Advertising RoleWe are not primarily looking for someone whose main responsibility is running Google Ads or Meta Ads.

We are looking for someone who can:

Research → Discover → Analyze → Organize → Engage → Qualify → Generate Opportunities

The candidate should be curious about people, communities, businesses, local markets and digital behavior.

Ideal Candidate ProfileYou may be a good fit if you naturally enjoy:

• Searching Google for information.
• Finding people and organizations online.
• Exploring social media communities.
• Discovering new websites, directories and platforms.
• Understanding who might need a product or service.
• Building spreadsheets and databases.
• Finding patterns in data.
• Researching businesses and professionals.
• Following online conversations.
• Turning information into actionable leads.
• Experimenting with new lead-generation techniques.

A person who says "I enjoy finding things on the internet" may actually be a stronger fit for this role than someone who only has traditional digital-marketing experience.

Key Performance Indicators (KPIs)Performance may be evaluated on:

KPIMeasurementNew Prospects DiscoveredDaily / WeeklyQualified Leads GeneratedWeekly / MonthlyLead Directory GrowthMonthlyData Accuracy% verified / usable recordsBuyer-Intent LeadsNumber identifiedNew Communities IdentifiedWeeklyOutreach ActivityDaily / WeeklySales-Qualified OpportunitiesMonthlyLead-to-Opportunity Conversion%New Lead Sources DiscoveredMonthlyResearch ProductivityLeads / opportunities per working day

• EducationBachelor's degree in Marketing, Business Administration, Communications, Commerce, Computer Applications or a related field.
• Candidates with strong practical digital research and lead-generation skills may also be considered regardless of specialization.

Why Join Amar Realty?

This role provides an opportunity to help build something beyond a conventional marketing function.

You will be involved in creating a data-driven digital prospecting system for Amar Realty, while simultaneously helping the company build stronger relationships with local communities.

You will have the opportunity to experiment with:

Digital Research + Social Impact + Community Building + Buyer Intelligence + Lead Generation + Data

and help create a scalable system that can continuously generate new real estate opportunities for the organization.