Admission Manager

Job Description – Admission Manager Cum Counsellor

Job Title: Admission Manager Cum Counsellor

Department: Admissions & Student Recruitment

Reporting To: Director / Head of Admissions / Business Head

Job Location: Raipur

Employment Type: Full-Time

Job Summary

The Admission Manager is responsible for leading the admissions team, driving student enrolment targets, managing lead generation activities, ensuring effective counselling and conversion processes, and overseeing CRM, outreach, and marketing initiatives. The role focuses on maximizing admissions through campus engagement, digital marketing, referral programs, and efficient lead management while maintaining high service standards and team productivity.

Key Responsibilities

1. Admissions & Enrolment Management

• Achieve monthly, quarterly, and annual admission targets.
• Monitor and improve lead-to-enrolment conversion rates.
• Ensure timely closure of admissions within defined turnaround timelines.
• Develop and implement strategies to increase student enrolment.
• Track daily admissions performance and revenue contribution.

2. Team Leadership & Performance Management

• Lead, mentor, and supervise Admission Counsellors and Business Development Executives.
• Set KPIs and monitor team productivity.
• Conduct daily review meetings and performance discussions.
• Ensure adherence to attendance, reporting, and operational guidelines.
• Provide coaching to improve counselling and sales effectiveness.

3. Lead Generation & Business Development

• Drive inquiry generation through:
• Campus Drives
• TPO/Dean Engagement
• Alumni Outreach
• Referral Programs
• Direct Sourcing
• Social Media Campaigns
• Job Portals and Professional Networks
• Build relationships with colleges, universities, and training institutions.
• Expand the admissions pipeline through strategic partnerships.

4. Counselling & Conversion Management

• Oversee counselling sessions and product demonstrations.
• Ensure quality interactions with prospective students.
• Monitor demo-to-enrolment conversion performance.
• Support counsellors in handling complex admission cases.
• Ensure all prospects receive proper follow-up and engagement.

5. CRM & Process Management

• Ensure 100% CRM usage and data accuracy.
• Monitor timely lead allocation and follow-ups.
• Ensure post-demo follow-ups are completed within the defined TAT.
• Generate daily, weekly, and monthly admissions reports.
• Analyse admission funnel metrics and identify improvement opportunities.

6. Marketing & Brand Promotion

• Coordinate with the marketing team for lead generation campaigns.
• Support execution of digital marketing initiatives.
• Monitor campaign performance and lead quality.
• Promote employer and institutional branding activities.
• Ensure regular content sharing across digital channels.

7. Campus Outreach & Institutional Relations

• Build and maintain strong relationships with:
• Colleges and Universities
• Training & Placement Officers (TPOs)
• Deans and Academic Heads
• Corporate Partners
• Organize campus events, seminars, webinars, and admission drives.

8. Reporting & Analytics

• Prepare and present admission performance reports.
• Track key admission metrics and conversion ratios.
• Analyse lead sources and ROI on marketing initiatives.
• Recommend data-driven improvements to management.

Key Performance Indicators (KPIs)

Lead Generation

• 100+ inquiries generated weekly through outreach activities.
• Achievement of campus drive and institutional engagement targets.
• Referral and alumni lead generation targets met.

Lead Management

• 100% CRM updates and lead tracking compliance.
• 100% fresh leads contacted within defined timelines.
• Follow-up TAT maintained as per process standards.
• Admission targets are consistently achieved or exceeded.
• Conversion ratios improve month over month.
• Lead generation channels remain productive and scalable.
• CRM compliance remains above 95%.
• Team productivity and retention improve.
• Institutional partnerships and campus engagement activities expand consistently.

Counselling & Conversion

• Minimum demo-to-enrolment conversion target achieved.
• Admission closures within 3–7 days.
• Daily and monthly enrolment targets achieved.

Team Performance

• Team attendance maintained above 90%.
• Daily MOM submission compliance.
• Achievement of individual counsellor productivity targets.

Marketing & Branding

• Successful execution of weekly campaigns.
• Growth in social media engagement and campaign reach.
• Improvement in brand visibility and inquiry generation.

Required Qualifications

• Bachelor's Degree in Business Administration, Marketing, Education, or related field.
• Master's Degree preferred.

Required Experience

• 5–8 years of experience in Admissions, Education Sales, Student Recruitment, or Business Development.
• Minimum 2–3 years of team management experience.
• Experience in EdTech, Higher Education, Universities, Training Institutes, or Skill Development organizations preferred.

Required Skills

Technical Skills

• CRM Management
• Admissions Management
• Lead Generation
• Sales Funnel Management
• Data Analysis & Reporting
• Digital Marketing Understanding
• MS Excel, PowerPoint, and Reporting Tools

Behavioural Skills

• Leadership & Team Management
• Communication & Presentation Skills
• Negotiation & Relationship Building
• Problem Solving
• Decision Making
• Target Orientation
• Time Management