Social Media Executive

JOB

DESCRIPTION & JOB SPECIFICATION

Designation: Executive – Social Media

Primary Responsibilities:

Responsible for managing the Company's social

media presence through systematic content planning, publishing, audience engagement

and performance monitoring. Ensure consistent brand communication across

digital platforms while supporting customer enquiry generation, brand

visibility and business growth.

Job

Description:

1.    Manage the Company's social media accounts,

including Instagram, Facebook, YouTube, LinkedIn and other approved

platforms, ensuring consistent and planned communication.

2.    Develop and maintain a social media content

calendar covering reels, videos, posts, stories, promotional campaigns,

product highlights and other relevant content.

3.    Coordinate with the Video Editor &

Content Creator to plan content requirements, share briefs, communicate

campaign priorities and ensure timely availability of content assets.

4.    Prepare captions, headlines, descriptions,

hashtags and calls to action that align with the Company's brand

communication and marketing objectives.

5.    Schedule and publish approved content

across relevant platforms, ensuring appropriate formats, descriptions, tags,

links and publishing timelines.

6.    Monitor comments, direct messages, customer

responses and social media enquiries and ensure appropriate responses or

timely coordination with the concerned team.

7.    Coordinate with the Sales Team to route

relevant customer enquiries and leads, monitor their status and obtain

feedback on enquiry quality and conversion wherever tracking is available.

8.    Track social media performance, including

reach, impressions, views, watch time, engagement, follower growth, shares,

saves, profile visits and enquiries.

9.    Analyze content performance and identify

topics, formats, publishing times and communication approaches that generate

better audience response.

10. Coordinate the execution of approved

digital campaigns, promotional activities, product launches and

special-occasion communication.

11. Maintain an organized repository of

published content, captions, creatives, campaign details and performance

reports for reference and future planning.

12. Ensure that social media communication

follows approved brand guidelines, content approval procedures, copyright

requirements and platform policies.

13. Stay updated on relevant social media

features, audience behaviour, content trends and platform developments and

recommend suitable improvements to the Company's social media strategy.

14. Prepare periodic social media performance

reports highlighting content execution, audience growth, engagement,

enquiries, campaign outcomes and recommended actions.

Role Specifications:

Reporting to:

1.    Manager – Marketing & Branding

Position reporting into this role:

Required Skills:

1.    

Social Media Account Management

2.    

Content Calendar Planning

3.    

Social Media Publishing & Scheduling

4.    

Caption Writing & Copywriting

5.    

Audience Engagement & Community

Management

6.    

Social Media Analytics & Reporting

7.    

Digital Campaign Coordination

8.    

Understanding of Instagram, Facebook,

YouTube and LinkedIn

9.    

Lead Coordination & Follow-up

10. 

Communication Skills

11. 

 Interpersonal Skills

12. 

MS Excel / Google Sheets

13. 

Time Management

14. 

Organizational Skills

Primary Internal Interactions:

Primary External

Interactions:

1.      Manager – Marketing &

Branding

2.      Video Editor & Content Creator

3.      Sales Team

4.      Franchise Operations Team

5.      Management

1.    Social Media Platform Representatives

2.    Digital Marketing Agencies

3.    Freelance Designers / Content Partners

4.    Influencers and Collaboration Partners

Job Specifications:

Educational Qualification:

1.    Minimum of Bachelor degree holder in Mass Media

2.    Qualification or certification in Digital Marketing,

Social Media Management, Mass Communication or Marketing preferred.

Work Experience:

1.    1–3 years of relevant experience in social media

management, digital marketing or content publishing. Practical knowledge of

social media platforms, content scheduling and performance analytics is

preferred.

Pay Scale

1. Location

1.   Job Location: Company Office / designated

work location.

  2.   Candidate’s Location: Local / willing to relocate.

 Key Result Areas & Key Performance Indicator

Key Result Areas:

1.    

Social Media Content Planning &

Execution

2.    

Content Publishing Discipline

3.    

Audience Engagement

4.    

Audience Growth

5.    

Customer Enquiry Coordination

6.    

Digital Campaign Execution

7.    

Social Media Performance Reporting

8.    

Brand & Platform Compliance

Key

Performance Indicator:

1.    

Minimum 95% of approved content calendar activities

are completed within the planned timeline.

2.    

100% of approved posts and content are

published as per the agreed schedule.

3.    

Achieve the approved engagement-rate target

for assigned platforms against the established baseline.

4.    

Achieve the approved monthly follower-growth

target for each assigned platform.

5.    

100% of relevant customer enquiries received

through assigned social media channels are recorded or routed to the

concerned team within the defined timeline.

6.    

Minimum 95% of assigned digital campaign activities

are executed within the approved timeline.

7.    

100% of scheduled social media performance

reports are submitted within the defined timeline.

8.    

100% of published content complies with

approved brand guidelines, content approvals and applicable copyright

requirements.