E-Commerce Manager

Etsy Growth & Store ManagerCompany: AURALISCA JEWELS

Department: E-commerce & Marketplace

Job Type: Full-Time

Location: Surat, Gujarat / Remote — depending on candidate

Experience: 2–5+ Years

About AURALISCA JEWELSAURALISCA JEWELS is a jewellery manufacturing and export company specializing in diamond jewellery, with a strong focus on Lab-Grown Diamond and Moissanite jewellery.

We are looking to grow our presence on Etsy and are seeking an Etsy Growth & Store Manager who can take complete ownership of the Etsy store — from listings and SEO to advertising, promotions, customer communication and sales growth.

Role OverviewThis is not simply a listing-uploading position.

We are looking for someone who understands Etsy as a marketplace and growth channel and can independently manage and improve the store.

Your focus will be:

Product Research → Etsy SEO → Listing → Promotion → Etsy Ads → Customer Experience → Analytics → Sales Growth

• Key Responsibilities1. Complete Etsy Store ManagementManage the day-to-day operations of the Etsy shop.
• Maintain and organize product listings.
• Update existing listings whenever required.
• Ensure product information, images, variations, pricing and attributes are accurate.
• Maintain a professional and consistent store presentation.
• 2. Etsy SEO & Keyword ResearchConduct keyword research for jewellery products.
• Optimize Etsy titles, tags, descriptions and attributes.
• Identify high-intent and long-tail keywords.
• Monitor keyword and listing performance.
• Continuously improve listings based on search performance and customer behaviour.
• Stay updated with changes and best practices in Etsy SEO.
• 3. Product & Trend ResearchResearch trending jewellery products and styles on Etsy.
• Monitor competitors and successful Etsy shops.
• Identify products and design trends with commercial potential.
• Recommend products that should be prioritized for new listings or promotion.
• Research seasonal and occasion-based demand.
• 4. Etsy AdsCreate, manage and optimize Etsy Ads campaigns.
• Identify which products should receive advertising budget.
• Monitor advertising performance.
• Analyse clicks, spend, orders and advertising efficiency.
• Reduce unnecessary advertising spend.
• Continuously test and optimize promoted products.
• 5. Offers & PromotionsPlan and launch relevant Etsy offers and promotions.
• Develop seasonal campaigns around major shopping periods.
• Plan promotions for events such as:
• 
  
• Valentine's Day
• Mother's Day
• Black Friday
• Cyber Monday
• Christmas
• Wedding / Engagement season
• Recommend appropriate discounts or promotional strategies without unnecessarily reducing profitability.
• 6. Customer CommunicationRespond to customer messages professionally and promptly.
• Handle product questions, customization requests and order-related queries.
• Communicate clearly regarding production and shipping timelines.
• Handle customer concerns professionally.
• Support positive customer experience and review generation.
• 7. Competitor ResearchRegularly research successful jewellery sellers on Etsy.
• Analyse:
• 
  
• Product styles
• Titles
• Keywords
• Pricing
• Offers
• Product photography
• Reviews
• Customer positioning
• Identify opportunities for AURALISCA to differentiate itself.

8. Analytics & Performance MonitoringRegularly monitor:

• Shop visits
• Listing views
• Favorites
• Orders
• Conversion rate
• Search traffic
• Keyword performance
• Etsy Ads performance
• Revenue
• Average order value
• Customer behaviour

Use this data to determine what should be improved.

• 9. Growth StrategyDevelop monthly plans to increase Etsy traffic and sales.
• Identify underperforming listings and improve them.
• Identify high-potential listings and scale them.
• Recommend new products based on market demand.
• Build a seasonal promotion and content calendar.
• Continuously test new strategies.

10. ReportingProvide weekly/monthly reporting covering:

• Traffic
• Orders
• Revenue
• Etsy Ads spend
• Advertising results
• Top-performing products
• Underperforming products
• SEO improvements
• Customer feedback
• Key opportunities
• Recommended next actions
• Required SkillsStrong hands-on experience managing Etsy shops.
• Strong understanding of Etsy SEO.
• Experience with Etsy Ads.
• Strong keyword research skills.
• Experience creating and optimizing product listings.
• Strong understanding of Etsy Shop Stats and analytics.
• Good understanding of promotions and seasonal campaigns.
• Strong written English communication.
• Good customer service and problem-solving skills.
• Ability to independently manage day-to-day Etsy operations.
• Preferred SkillsExperience in jewellery / fashion / luxury products.
• Experience selling to the USA or Canadian market.
• Knowledge of tools such as eRank, Marmalead, Google Trends or similar research tools.
• Basic Canva / Photoshop knowledge.
• Understanding of product photography and conversion-focused listing images.
• Experience with Shopify or other e-commerce platforms.
• Experience growing an Etsy shop from low traffic to consistent sales.

What We Are Looking ForWe are looking for someone who:

• Can independently take ownership of the Etsy store.
• Thinks beyond simply uploading products.
• Understands the connection between SEO, product selection, listing quality, advertising and conversion.
• Regularly researches trends and competitors.
• Can identify why a listing is not generating sales.
• Can communicate professionally with international customers.
• Is proactive and brings new ideas instead of waiting for instructions.
• Uses data to make decisions.
• Is focused on sustainable sales growth.

Key Performance Indicators (KPIs)Performance will be evaluated based on:

• Etsy traffic growth
• Qualified traffic
• Listing conversion rate
• Orders
• Revenue
• Etsy Ads efficiency
• Organic search growth
• Listing optimization
• Product performance
• Customer response quality
• Store health and customer experience
• Growth in repeatable sales

How to ApplyPlease share:

1. Your updated resume/CV
2. Etsy shops you have managed, if publicly shareable
3. Examples/case studies of your Etsy work
4. Your experience with Etsy SEO and Etsy Ads
5. Examples of successful listings you have optimized
6. Key results achieved
7. Your current/expected salary
8. Your notice period

Candidates with proven Etsy experience and measurable results in jewellery, fashion or other visual product categories will be preferred.