Associate Product Marketing Manager, YouTube Marketing

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• Experience in marketing, brand management, strategy consulting, agency, technology, or related fields through full time roles, internships, projects, or academic classes.

Preferred qualifications:

• Experience in marketing.
  
• Experience with marketing and sales operations, financial analytics, or related analytical experience.
  
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As an APMM (Associate Product Marketing Manager), you will be part of a development program. This unique career path within the marketing team includes an active community, a support network and unique learning experiences. You will work on priority marketing projects in your organization, develop a breadth of marketing skills, join a community of peers and alumni, and be supported by dedicated mentors and leaders. You are expected to complete learning and development, attend APMM programming and contribute to the APMM community. You will be assigned projects within the marketing organization supporting their business goals and you will make direct contributions under the scope of a project, with general guidance. For example, you may help bring the user into the product development process or develop the go-to-market plans for driving awareness and adoption for new products and features among segments. You may drive growth marketing contribute to Google’s brand strategy, generate user insights, or manage campaigns and programming.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against Key Performance Indicators (KPIs).
• Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing our engagement with them and measuring the efficacy of such programs.
• Support team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
• Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage customers and agency partners.
• Assist in executing marketing related tasks within the scope of a product or project, under guidance from the manager.