Front Desk And Sales Executive

JOB DESCRIPTIONFront Desk & Sales Executive – GymDepartment: Front Office / Sales

Reports To: Club Manager / Sales Manager

Location: Gym / Fitness Club

Experience: 1–3 years preferred

Job PurposeThe Front Desk & Sales Executive is responsible for managing the gym’s front desk operations, handling member enquiries, generating memberships, providing excellent customer service, and supporting the achievement of club sales targets.

Key Roles & Responsibilities1. Front Desk Operations

• Welcome and greet members and visitors professionally.
• Manage the reception/front desk and ensure smooth day-to-day operations.
• Handle member check-ins, enquiries, calls, and general assistance.
• Maintain accurate member and visitor records.
• Coordinate with trainers and other departments to resolve member requirements.
• Ensure the reception area is clean, organized, and presentable.

2. Sales & Membership

• Attend to walk-in enquiries, phone calls, online leads, and referrals.
• Explain gym memberships, packages, facilities, services, and promotions.
• Conduct gym/facility tours for prospective members.
• Follow up with leads and convert enquiries into memberships.
• Achieve individual and monthly membership sales targets.
• Upsell membership upgrades, personal training, and other applicable services.
• Maintain proper follow-up records in the CRM/system.

3. Customer Relationship Management

• Build strong relationships with members and prospective customers.
• Handle member concerns professionally and escalate issues when required.
• Support member retention through regular communication and follow-ups.
• Collect and communicate member feedback to the Club Manager.
• Ensure a positive and professional member experience.

4. Reporting & Administration

• Maintain daily sales and lead follow-up records.
• Submit daily/weekly sales and conversion reports.
• Track leads, enquiries, follow-ups, conversions, and pending prospects.
• Ensure all membership documentation and payments are properly recorded.
• Coordinate with accounts/admin teams regarding membership payments and related documentation.
• Key Performance Indicators (KPIs)Monthly membership sales target achievement.
• Lead-to-membership conversion ratio.
• Number of new memberships generated.
• Follow-up effectiveness and lead closure.
• Membership renewal and retention support.
• Revenue generated through memberships and upselling.
• Customer satisfaction and service quality.
• Accuracy of CRM and sales reports.
• Required Skills & CompetenciesGood communication and interpersonal skills.
• Strong sales and convincing skills.
• Customer-focused attitude.
• Ability to handle enquiries and objections confidently.
• Good follow-up and relationship-building skills.
• Basic computer and CRM knowledge.
• Good presentation and grooming.
• Ability to work under sales targets.
• Positive attitude and willingness to learn.
• Ability to work in shifts, weekends, and holidays as per gym requirements.
• Qualification & ExperienceGraduate or equivalent qualification preferred.
• 1–3 years of experience in gym, fitness, hospitality, retail, front office, or sales preferred.
• Experience in fitness/gym membership sales will be an added advantage.
• Personal AttributesEnergetic and approachable personality.
• Professional and well-groomed.
• Target-oriented and self-motivated.
• Responsible and punctual.
• Team player with a service-oriented approach.
• Confident in interacting with different types of customers.