Social Media Manager

Social Media Manager

Company: Trailblazer Visionaries

About Trailblazer VisionariesTrailblazer Visionaries is a digital marketing agency that helps clients grow their brands and reach their business goals. We’re looking for a creative, organized, and client-focused Social Media Manager to manage social media for a portfolio of clients across different industries.

You’ll work with clients and our internal team to understand each brand, plan content, manage publishing, and build engaged online communities. You’ll also bring a working knowledge of performance marketing to support paid social campaigns and use results to improve content and campaign performance.

What you’ll do

Manage social media accounts for multiple clients, adapting your approach to each brand, audience, industry, and goal.

• Learn each client’s business, brand voice, products or services, target audience, and marketing priorities.
• Develop social media strategies and content plans that support client objectives.
• Build and manage content calendars, keeping posts organized, approved, and on schedule.
• Create, write, edit, and publish platform-appropriate content, including captions, posts, stories, short-form videos, and campaign assets.
• Adapt content for platforms such as Instagram, Facebook, LinkedIn, YouTube, and X based on the client’s needs.
• Coordinate with designers, video editors, copywriters, and other team members to develop creative assets.
• Communicate with clients to gather information, present ideas, collect feedback and manage content approvals.
• Manage multiple client timelines, priorities, and revisions while meeting deadlines.
• Monitor comments, direct messages, mentions, and reviews, and respond or escalate issues according to each client’s guidelines.
• Build and engage online communities around client brands.
• Identify opportunities for trends, collaborations, influencer partnerships and user-generated content that suit each client.
• Support paid social campaigns on platforms such as Meta, TikTok, or LinkedIn, in coordination with the performance marketing team.
• Help create and test ad copy, creative concepts, audiences, and campaign variations.
• Review campaign results, including reach, engagement, clicks, CTR, CPC, conversions, CPA, and ROAS, as relevant to each campaign.
• Use organic and paid performance insights to recommend improvements to content, creative, targeting, calls to action, and landing pages.
• Understand the basics of pixels, conversion tracking, UTM links and campaign attribution.
• Prepare clear, accurate client reports and explain key results, takeaways and recommended next steps.
• Stay up to date with platform changes, social media trends and digital marketing practices.

What we’re looking for

Experience managing social media for brands, businesses, or clients.

• Strong writing and editing skills, with the ability to match different brand voices.
• An understanding of how to tailor content to different platforms, audiences, and campaign goals.
• Good organization and project management skills, especially when handling multiple accounts and deadlines.
• Confidence communicating with clients and presenting ideas clearly and professionally.
• Working knowledge of paid social advertising and how it supports broader marketing goals.
• Familiarity with performance metrics such as CTR, CPC, CPM, conversion rate, CPA, and ROAS.
• The ability to review campaign data and turn it into useful recommendations.
• Basic familiarity with pixels, conversion tracking, UTM links, and attribution.
• A good eye for visual storytelling and familiarity with Canva, Adobe Creative Suite, or similar tools.
• Familiarity with social media scheduling, analytics, and advertising platforms.
• Sound judgment when responding to audiences or escalating sensitive issues.
• Creativity, attention to detail, adaptability, and a willingness to learn.
• Nice to haveExperience working at a digital marketing agency.
• Experience creating or editing short-form video.
• Hands-on experience supporting or optimizing paid social campaigns.
• Familiarity with Google Analytics 4 or other website analytics tools.
• Experience with landing pages, lead generation, or conversion funnels.
• Experience coordinating influencer or creator partnerships.
• A portfolio or examples of client social media accounts or campaigns you’ve worked on

What we offer

• The opportunity to work across a variety of brands and industries.
• Collaboration with a team working across social media and digital marketing.

How to apply

Send your CV and a portfolio or links to social media accounts or campaigns you’ve managed to info@trailblazervisionaries.com

Please include a short note about your experience managing client accounts and your familiarity with paid social or performance marketing.

Use “Social Media Manager application” as the subject line.

Trailblazer Visionaries welcomes applications from people of all backgrounds.