Marketing Manager

AskusNext Global Solutions Private Limited

Marketing Manager – General Insurance

About the Company:

AskusNext Global Solutions Private Limited runs software, insurance, and loan businesses.Its insurance vertical partners with nationalized insurers — New India Assurance, United India Insurance, National Insurance, and Oriental Insurance — along with SBI General Insurance, ICICI Lombard, and IFFCO Tokio, and also partners with aggregators PolicyBazaar and InsuranceDekho. Our customer-facing insurance brand, Askus Insurance, covers motor, health, commercial, and other general insurance lines.

About the RoleWe are looking for a Marketing Manager – General Insurance to drive lead generation, brand building, and customer acquisition for Askus Insurance across digital and offline channels.

Location: Coimbatore , Tamil Nadu Reports to: Founder

Employment Type: Full-time

Key Responsibilities:

• Develop and manage local/offline lead-generation channels: garage and dealer tie-ups, auto-mechanic networks, and referral partnerships for motor insurance
• Work with the POSP/sales team to ensure leads are followed up and converted efficiently
• Explore tie-ups with associations (e.g., Earth Movers/JCB owners' associations) for B2B insurance leads
• Coordinate with insurer partners (New India Assurance, Oriental, ICICI Lombard, SBI General, etc.) and the Askus office on co-branded promotions and product updates
• Plan cross-sell campaigns across motor, health, and commercial insurance for the existing customer base
• Design and run policy renewal reminder campaigns to improve customer retention
• Build and manage the Askus Insurance brand presence — website, social media, and marketing collateral
• Track and report on campaign performance, cost-per-lead, and conversion rates; manage the marketing budget
• Requirements3+ years of marketing experience, preferably in insurance, BFSI, or a related financial services field
• Hands-on experience with digital ad platforms (Meta Business Suite, Google Ads) and basic analytics
• Strong understanding of lead generation and conversion funnels
• Experience building partnerships/referral networks (garages, dealers, associations) is a strong plus
• Good communication skills in Tamil and English
• Comfortable working in a small, fast-moving team with direct ownership of outcomes
• Good to HavePrior experience in insurance (POSP, agency, or insurer-side marketing)
• Familiarity with WhatsApp Business API or CRM tools for renewal/retention campaigns
• Content creation skills (reels, posters, simple video edits) — added advantag

Note: Please apply only if you have relevant experience, are targeting a relevant position, and are open to a target/incentive-based salary structure.

Share your resume:

rajesh@askussolutions.in.